Table of Contents
Introduction
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- Definitions
- Hair colourants and home perms
- Hair styling
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK best- and worst-case forecast sales of hair colourants and styling products, 2006-16
- Market factors
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- Figure 2: Consumer hairstyles, by gender, September 2011
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- Figure 3: Trends in hairdresser visits in the last 12 months, women, 2007-11
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- Figure 4: Trends in hairdressers/barber visits in the last 12 months, men, 2007-11
- Companies, brands and innovation
- The consumer – hair colourants
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- Figure 5: Attitudes towards hair colouring, September 2011
- Figure 6: Attitudes towards hair colouring at home, September 2011
- The consumer – hair styling
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- Figure 7: Attitudes towards hair styling at home, by gender, September 2011
- What we think
Issues in the Market
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- How do the hair colourants and styling categories compare in terms of market size?
- How is the present economic situation impacting product sales?
- How can colourant and styling products encourage greater usage?
- How innovative are the categories?
- How much competition is there from the salon colourants sector?
Future Opportunities
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- Trend: Retired for Hire
- Trend: Survival Skills
Internal Market Environment
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- Key points
- Trends in hair type
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- Figure 8: Trends in hair condition, by gender, 2007-11
- Hair and scalp conditions
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- Figure 9: Trends in men’s scalp conditions, 2007-11
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- Figure 10: Trends in women’s scalp conditions, 2007-11
- Trends in women’s hair treatments
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- Figure 11: Trends in women’s hair treatments, 2007-11
- Visits to hair salons
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- Figure 12: Trends in hair dresser use in the last 12 months, women, 2007-11
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- Figure 13: Trends in hair dressers/barber use in the last 12 months, men, 2007-11
- Allergies
Broader Market Environment
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- Key points
- Male population trends
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- Figure 14: Trends in the age structure of the UK male population, 2006-16
- Female population trends
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- Figure 15: Trends in the age structure of the UK female population, 2006-16
- Employment
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- Figure 16: Trends in working status, by gender, 2006-11
Competitive Context
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- Key points
- Trends in women’s grooming habits
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- Figure 17: Trends in usage of selected toiletries, women, 2009-10
- Trends in men’s grooming habits
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- Figure 18: Trends in usage of selected toiletries, men, 2009-10
- The beauty market
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- Figure 19: UK retail value sales of selected beauty and personal care categories, 2006-10
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Hair styling – private label
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- Figure 20: Hair styling products, branded vs. private label, 2008-11
- Hair styling – claims
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- Figure 21: Hair styling product launches, % share of new launches by claims, 2008-11
- Hair styling launches by company
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- Figure 22: Hair styling product launches, % share of launches by ultimate company, 2008-11
- Hair colourants – private label
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- Figure 23: Hair colourant new product development, branded vs. private label, 2008-11
- Hair colourants – claims
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- Figure 24: Hair colourants new product development, by claims, 2008-11
- Hair colourants – foam
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- Figure 25: Total hair colourant launches vs. foam hair colourant launches, 2007-11
- Hair colourants – men’s launches
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- Figure 26: Total hair colourant launches vs. men’s colourants launches, 2008-10
- Hair colourant launches by brand and company
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- Figure 27: Hair colourant launches, % share by brand, 2010
- Figure 28: Hair colourants launches, % share by ultimate company, 2008-11
- Recent launches
- Volumising
- Done, undone
- Frizz fighters
- Naturally speaking
- Anti-ageing
- Special editions
- Colour – clock watching
- Introducing foam
- Sense of the intense
- My natural colour
- For men
Market Size and Forecast
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- Key points
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- Figure 29: UK retail value sales of hair colourants, home perms and styling products, at current and constant prices, 2006-16
- The future
- Forecast – hair colourants, home perms and styling
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- Figure 30: UK best- and worst-case forecast sales of hair colourants, home perms and styling products, 2006-16
- Forecast – hair colourants and home perms
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- Figure 31: UK best- and worst-case forecast of sales of hair colourants and home perms, 2006-16
- Forecast – hair styling
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- Figure 32: UK best- and worst-case forecast of sales of hair styling products, 2006-16
- Forecast methodology
Segment Performance
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- Key points
- Hair colourants and home perms
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- Figure 33: UK retail value sales of hair colourants and home perms, at current and constant prices, 2006-16
- Hair colourants and home perms segmentation
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- Figure 34: UK retail value sales of hair colourants and home perms, by sector, 2010-11
- Hair styling
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- Figure 35: UK retail value sales of hair styling products, at current and constant prices, 2006-16
- Hair styling segmentation
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- Figure 36: UK retail value sales of styling products, by sector, 2010-11
Market Share
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- Key points
- Hair styling
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- Figure 37: Brand shares in hair styling, top three, 2011
- Hair colourants
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- Figure 38: Company shares in hair colourants and home perms, 2011
Companies and Products
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- Boots
- Kao
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- Figure 39: Selected products launched by Kao in the UK, January 2010-August 2011
- L’Oréal
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- Figure 40: Selected products launched by L’Oréal in the UK, January 2010-August 2011
- Procter & Gamble
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- Figure 41: Selected Procter & Gamble products launched in the UK, January 2010-August 2011
- Henkel
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- Figure 42: Selected Henkel products launched in the UK between January 2010 and August 2011
- Unilever
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- Figure 43: Selected Unilever products launched in the UK between January 2010 and August 2011
Brand Research –Hair Colourants
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- Brand map
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- Figure 44: Attitudes towards and usage of hair colourant brands, September 2011
- Correspondence analysis
- Brand attitudes
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- Figure 45: Attitudes by hair colourant brand, September 2011
- Brand personality
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- Figure 46: Hair colourant brand personality – macro image, September 2011
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- Figure 47: Hair colourant brand personality – micro image, September 2011
- Brand experience
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- Figure 48: Hair colourant brand usage, September 2011
- Figure 49: Satisfaction with various hair colourant brands, September 2011
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- Figure 50: Consideration of hair colourant brands, September 2011
- Figure 51: Consumer perceptions of current hair colourant brand performance, September 2011
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- Figure 52: Hair colourant brand recommendation – Net Promoter Score, September 2011
- Brand index
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- Figure 53: Hair colourant brand index, September 2011
- Figure 54: Hair colourant brand index vs. recommendation, September 2011
- Target group analysis
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- Figure 55: Target groups, September 2011
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- Figure 56: Hair colourant brand usage, by target groups, September 2011
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Research – Hair Styling Products
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- Brand map
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- Figure 57: Attitudes towards and usage of hair styling brands, September 2011
- Brand attitudes
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- Figure 58: Attitudes by hair styling brand, September 2011
- Brand personality
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- Figure 59: Hair styling brand personality – macro image, September 2011
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- Figure 60: Hair styling brand personality – micro image, September 2011
- Correspondence analysis
- Brand experience
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- Figure 61: Hair styling brand usage, September 2011
- Figure 62: Satisfaction with various hair styling brands, September 2011
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- Figure 63: Consideration of hair styling brands, September 2011
- Figure 64: Consumer perceptions of current hair styling brand performance, September 2011
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- Figure 65: Hair styling brand recommendation – Net Promoter Score, September 2011
- Brand index
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- Figure 66: Hair styling brand index, September 2011
- Figure 67: Hair styling brand index vs. recommendation, September 2011
- Target group analysis
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- Figure 68: Target groups, September 2011
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- Figure 69: Hair styling brand usage, by target groups, September 2011
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Topline spend
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- Figure 70: Monitored media advertising expenditure on hair colourants and styling products, 2007-11
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- Figure 71: Monitored media advertising expenditure on hair colourants and styling products, % share by media type, 2008-11
Channels to Market
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- Key points
- Hair styling
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- Figure 72: UK retail value sales of hair styling products, by outlet type, 2010
- Hair colourants and home perms
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- Figure 73: UK retail value sales of hair colourants and home perms by outlet type, 2010
The Consumer – Usage and Frequency
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- Key points
- Hair colourants
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- Figure 74: Female usage of home hair colourants, 2007-11
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- Figure 75: Trends in women’s usage of home hair colourants, 2007-11
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- Figure 76: Trends in men’s usage of home hair colourants, 2007-11
- Hair styling – women
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- Figure 77: Trends in women’s usage of hairspray, 2007-11
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- Figure 78: Trends in women’s usage of hairspray, 2007-11
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- Figure 79: Trends in women’s usage of other hair styling products, 2007-11
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- Figure 80: Trends in women’s usage of other hairstyling products, 2007-11
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- Figure 81: Trends in types of hairstyling products used, women, 2007-11
- Hair styling - men
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- Figure 82: Trends in men’s usage of hairstyling products, 2007-11
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- Figure 83: Trends in men’s usage of hairstyling products, 2007-11
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- Figure 84: Trends in types of hairstyling products used, men, 2007-11
- Purchase influencers
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- Figure 85: First ranking purchase influencers for colourants and styling products, September 2011
The Consumer – Hair Types, Styles and Condition
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- Key points
- Hair types
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- Figure 86: Hair type, by gender, September 2011
- Hair styles
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- Figure 87: Consumer hairstyles, by gender, September 2011
- Hair condition
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- Figure 88: Consumer hair condition, by gender, September 2011
The Consumer – Attitudes Towards Colouring Hair
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- Key points
- Hair colouring at home versus in salons
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- Figure 89: Consumer hair colouring habits, by gender, September 2011
- Attitudes towards colouring hair at home
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- Figure 90: Attitudes towards hair colouring, September 2011
- Attitudes towards hair colouring at home
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- Figure 91: Attitudes towards hair colouring at home, September 2011
The Consumer – Hair Styling at Home
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- Key points
- Using styling products at home versus in a salon
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- Figure 92: Use of styling products at home versus in a salon, by gender, September 2011
- Attitudes towards hair styling at home
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- Figure 93: Attitudes towards hair styling at home, by gender, September 2011
Appendix – Internal Market Environment
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- Figure 94: Men’s hair condition, by demographics, 2011
- Figure 95: Women’s hair condition, by demographics, 2011
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- Figure 96: Women’s hair treatments, by demographics, 2011
- Figure 97: Men’s scalp conditions, by demographics, 2011
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- Figure 98: Women’s scalp conditions, by demographics, 2011
- Figure 99: Hair dresser/barber visits in the last 12 months, by demographics, 2011
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- Figure 100: Hairdresser visits in the last 12 months, by demographics, 2011
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Appendix – Brand Communication and Promotion
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- Figure 101: Spend, by company and brand (Top 10), 2008-11*
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Appendix – Brand Research – Hair Colourants
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- Figure 102: Brand usage, September 2011
- Figure 103: Brand commitment, September 2011
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- Figure 104: Brand momentum, September 2011
- Figure 105: Brand diversity, September 2011
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- Figure 106: Brand satisfaction, September 2011
- Figure 107: Brand recommendation, September 2011
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- Figure 108: Brand attitude, September 2011
- Figure 109: Brand image – macro image, September 2011
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- Figure 110: Brand image – micro image, September 2011
- Figure 111: Profile of target groups, by demographics, September 2011
- Figure 112: Psychographic segmentation, by target group, September 2011
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- Figure 113: Brand usage, by target group, September 2011
- Brand index
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- Figure 114: Brand index, September 2011
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Appendix – Brand Research – Hair Styling Products
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- Figure 115: Brand usage, September 2011
- Figure 116: Brand commitment, September 2011
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- Figure 117: Brand momentum, September 2011
- Figure 118: Brand diversity, September 2011
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- Figure 119: Brand satisfaction, September 2011
- Figure 120: Brand recommendation, September 2011
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- Figure 121: Brand attitude, September 2011
- Figure 122: Brand image – macro image, September 2011
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- Figure 123: Brand image – micro image, September 2011
- Figure 124: Profile of target groups, by demographics, September 2011
- Figure 125: Psychographic segmentation, by target groups, September 2011
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- Figure 126: Brand usage, by target group, September 2011
- Brand index
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- Figure 127: Brand index, September 2011
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Appendix – The Consumer – Usage and Frequency
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- Figure 128: Women’s usage of home hair colourants, by demographics, 2011
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- Figure 129: Men’s usage of home hair colourants, by demographics, 2011
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- Figure 130: Women’s usage of hairsprays (aerosols), by demographics, 2011
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- Figure 131: Women’s usage of other hair styling products, by demographics, 2011
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- Figure 132: Men’s usage of hairstyling products, by demographics, 2011
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- Figure 133: Price of hair colouring products, by demographics, September 2011
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- Figure 134: Special offers on hair colouring products, by demographics, September 2011
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- Figure 135: Familiarity with hair colouring products/brands, by demographics, September 2011
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- Figure 136: Long-lasting of hair colouring products, by demographics, September 2011
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- Figure 137: Brand name of hair colouring products, by demographics, September 2011
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Appendix – The Consumer – Hair Types, Styles and Condition
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- Figure 138: Consumer hairstyles, by demographics, September 2011
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- Figure 139: Consumer hair type, by demographics, September 2011
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- Figure 140: Consumer hair condition, by demographics, September 2011
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Appendix – The Consumer – Attitudes towards Colouring Hair
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- Figure 141: Coloured hair with permanent colour, by demographics, September 2011
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- Figure 142: Coloured hair with a semi-permanent colourant, by demographics, September 2011
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- Figure 143: Coloured my hair to cover grey, by demographics, September 2011
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- Figure 144: Highlighted hair, by demographics, September 2011
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- Figure 145: Lowlighted hair, by demographics, September 2011
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- Figure 146: Most popular attitudes towards hair colouring, by demographics, September 2011
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- Figure 147: Next most popular attitudes towards hair colouring, by demographics, September 2011
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- Figure 148: Most popular attitudes towards hair colouring at home, by demographics, September 2011
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- Figure 149: Next most popular attitudes towards hair colouring at home, by demographics, September 2011
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Appendix – The Consumer – Hair Styling at Home
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- Figure 150: Had a smoothing/straightening treatment, by demographics, September 2011
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- Figure 151: Permed hair, by demographics, September 2011
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- Figure 152: Used styling products (eg gel/mousse/hairspray), by demographics, September 2011
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- Figure 153: Most popular attitudes towards hair styling at home, by demographics, September 2011
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- Figure 154: Next most popular attitudes to hair colouring at home, by demographics, September 2011
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