“Innovation in the form of foam formats bolstered the colourants category in 2010 and underscored the importance of the new and pioneering products to buoy interest in the beauty market. To boost the somewhat flagging styling category, brands could perhaps look at adding treatment benefits – such as dandruff control or scalp conditioning - to formulations. In doing so brands may encourage increased and regular usage.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Hair Types, Styles and Condition
The Consumer – Attitudes Towards Colouring Hair
The Consumer – Hair Styling at Home
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research –Hair Colourants
Brand Research – Hair Styling Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Brand Communication and Promotion
Appendix – Brand Research – Hair Colourants
Appendix – Brand Research – Hair Styling Products
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Hair Types, Styles and Condition
Appendix – The Consumer – Attitudes towards Colouring Hair
Appendix – The Consumer – Hair Styling at Home
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How do the hair colourants and styling categories compare in terms of market size?
