“As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish fashion options for their age group. It is no longer commercially acceptable to ignore this growing customer base, which has traditionally been underserved by fashion retailers.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Over-55s Clothes Buying Behaviour
The Consumer –Clothes Bought by Over-55s
The Consumer – How Often Over-55s Buy Clothes
The Consumer – Over-55s’ Attitudes Towards Clothing Styles Worn
The Consumer – Over-55s’ Attitudes Towards Shopping for Clothes
The Consumer – Where Over-55s Buy Clothes
The Consumer – Reasons Why Over-55s are Attracted to Certain Stores
The Consumer – Where Over-55s Prefer Not to Buy Clothes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer – Clothes Buying Behaviour
Appendix – The Consumer – What Clothes are Bought?
Appendix – The Consumer – Where Over-55s Buy Clothes
Appendix – The Consumer – Reasons Why Over-55s are Attracted to Certain Stores
Appendix – The Consumer – Where Over-55s Prefer Not to Buy Clothes
|
How do over-55s feel about the clothes shopping experience?
