Marketing To Renters - UK - November 2011
Marketing To Renters - UK - November 2011

“While still in the minority, accounting for 12.6 million adults, renters felt the aftermath of the credit crunch deeply, with over three quarters admitting that renting is their best option because they can’t afford to buy a place of their own. The inability to get on the property ladder pushes up the demand for rentals and their price, putting a further squeeze on renters’ incomes, with rents and ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Demographic Overview
Current Living Situation
The Cost of Renting Versus Home Ownership
Property Priorities for Renters
Attitudes Towards Renting
Home Furnishings
Consumer Typologies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Demographic Overview
Appendix – Current Living Situation
Appendix – The Cost of Renting versus Home Ownership
Appendix – Property Priorities for Renters
Appendix – Attitudes Towards Renting
Appendix – Home Furnishings
Appendix – Consumer Typologies