Marketing to the Over-55s - UK - November 2019
Marketing to the Over-55s - UK - November 2019

“Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile continues to see little (if any) improvement. This paves the way for brands to take on a more educational role, designing campaigns ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Demographic Overview – What You Need to Know
Demographic Overview – The Market
Demographic Overview – Health and Wellbeing
Demographic Overview – Tech Engagement
Demographic Overview – Financial and Political Outlook

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Satisfaction with Aspects of Life
Lifestyle Priorities
The Role of Grandparent
Health Priorities
Working Life of the Over-55s

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information