Table of Contents
Introduction
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- Research methodology
- Mintel questions:
- Crown copyright
- Abbreviations
Executive Summary
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- Broadband penetration
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- Figure 1: Broadband penetration, by socio-economic group, 2006-11
- Device ownership
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- Figure 2: Electronic products/services have at home, April and July 2011
- Platforms are key
- Internet usage
- Mobile usage
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- Figure 3: Activities done in the last three months using a mobile phone, April and July 2011
- Buying behaviours
- Special focus – Digital cameras and camcorders
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- Figure 4: Attitudes towards taking photos and recording video, July 2011
- Purchasing priorities
- What we think
Who’s Innovating?
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- Key points
- Heritage meets high-tech at Tatler
- Lossless music starts the quality fight back
- Price tag put on bugs and hackers
- Copyright infringers to be traffic lighted
- Hollywood forces BT to block Newzbin2
- Royal Mail turns to rail to deliver online purchases
Broadband Penetration
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- Key points
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- Figure 5: Broadband penetration, by demographics, 2006-11
- Broadband penetration shades 70% as the end of the PC era arrives
- BT’s dominant role shows no sign of slipping
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- Figure 6: Broadband market share, July 2011
- Price reductions lead to further rollout of ‘up to 20Mbps’ ADSL2+
- Superfast making progress
- Final cash for final third dished out – but will it be enough?
- ISPs playing fast and loose in their promotions
- Customer satisfaction – information is consumer power
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- Figure 7: Ofcom overall customer satisfaction (on a scale of 1-10) with ISP, July 2011
- Figure 8: Which? overall customer satisfaction with ISP ratings, August 2011
Device Ownership Analysis
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- Key points
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- Figure 9: Electronic products/services have at home, July 2009-11
- The Kindle evolves – and outsmarts Apple
- Dawn of the day of the tablet
- Smartphone growth dependent on platform...
- ...as platforms and apps become increasingly susceptible to malware
Internet Usage Experiences
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- Key points
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- Figure 10: Activities personally done on the internet at home in the last three months, July 2009-11
- Technology and the riots
- More online crime map information has undesired effect suppressing
- Google ties social networking to search
- Privacy struggling against freedom of expression
Mobile Usage Experiences
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- Key points
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- Figure 11: Activities done in the last three months using a mobile phone, July 2009-11
- Sites rather than operators benefit from search and social networks
- Further anguish for Android developers
- iPad already up to 1% of world's web browsing...
- ...can Mango revive Microsoft’s fortunes?
- Skype adds voice facilities to iPhone
Buying Behaviours
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- Key points
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- Figure 12: Types of websites purchased from in the last three months, July 2009-11
- Digital pirates also biggest spenders
- Auction sites face greater liability for fake goods
- Domino’s Pizza forges ahead online
- Online clothing sales holding up well
Digital Cameras and Camcorders
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- Key points
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- Figure 13: Types of camera/camcorder owned, July 2011
- The revolution will be digitally recorded
- Multiple ownership is rife...
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- Figure 14: Types of camera/camcorder owned, by types of camera/camcorder owned, July 2011
- ...but most popular camera is now a phone
Attitudes towards Taking Photos and Recording Video
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- Key points
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- Figure 15: Attitudes towards taking photos and recording video, July 2011
- Innovation is key
- Specialist market still thriving
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- Figure 16: Attitudes towards taking photos and recording video, by types of camera/camcorder owned, July 2011
- Smartphone users are high-volume picture and video takers
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- Figure 17: Attitudes towards taking photos and recording video, by most popular attitudes towards taking photos and recording video, July 2011
- Figure 18: Attitudes towards taking photos and recording video, by next most popular attitudes towards taking photos and recording video, July 2011
- Mobile phones and direct internet access most important for the young
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- Figure 19: Selected attitudes towards taking photos and recording video, by gender, age and social network/forum/blog usage, July 2011
Digital Cameras and Camcorders – Purchasing Priorities
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- Key points
- Image quality and ease of transfer key priorities
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- Figure 20: Factors influencing camera/camcorder purchasing, July 2011
- Greater functionality demanded by the more serious photographers
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- Figure 21: Factors influencing camera/camcorder purchasing, by types of camera/camcorder owned, July 2011
- Heavy users most concerned with camera brand, appearance and transfer – the Facebook generation
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- Figure 22: Factors influencing camera/camcorder purchasing, by most popular attitudes towards taking photos and recording video, July 2011
- Mobile phone photographers less concerned with quality
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- Figure 23: Factors influencing camera/camcorder purchasing, by next most popular attitudes towards taking photos and recording video, July 2011
- Editing, appearance and brand most consistent secondary qualities
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- Figure 24: Ranking of factors influencing camera/camcorder purchasing, by most popular factors influencing camera/camcorder purchasing, July 2011
- Quality either most or least important
Appendix – Device Ownership Analysis
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- Figure 25: Most popular electronic devices have at home, by demographics, July 2011
- Figure 26: Next most popular electronic devices have at home, by demographics, July 2011
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- Figure 27: Other electronic devices have at home, by demographics, July 2011
- Figure 28: Least popular electronic devices have at home, by demographics, July 2011
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Appendix – Internet Usage Activities
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- Figure 29: Most popular activities personally done on the internet at home in the last three months, by demographics, July 2011
- Figure 30: Next most popular activities personally done on the internet at home in the last three months, by demographics, July 2011
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- Figure 31: Other activities personally done on the internet at home in the last three months, by demographics, July 2011
- Figure 32: Least popular activities personally done on the internet at home in the last three months, by demographics, July 2011
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Appendix – Mobile Usage Activities
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- Figure 33: Most popular sites visited in the last three months using a mobile phone, by demographics, July 2011
- Figure 34: Next most popular sites visited in the last three months using a mobile phone, by demographics, July 2011
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- Figure 35: Other sites visited in the last three months using a mobile phone, by demographics, July 2011
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Appendix – Buying Behaviours
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- Figure 36: Most popular types of websites purchased from in the last three months, by demographics, July 2011
- Figure 37: Next most popular types of websites purchased from in the last three months, by demographics, July 2011
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- Figure 38: Other types of websites purchased from in the last three months, by demographics, July 2011
- Figure 39: Least popular types of websites purchased from in the last three months, by demographics, July 2011
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Appendix – Digital Cameras and Camcorders
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- Figure 40: Types of camera/camcorder owned, by demographics, July 2011
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Appendix – Attitudes towards Taking Photos and Recording Video
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- Figure 41: Most popular attitudes towards taking photos and recording video, by demographics, July 2011
- Figure 42: Next most popular attitudes towards taking photos and recording video, by demographics, July 2011
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Appendix – Digital Cameras and Camcorders – Purchasing Priorities
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- Figure 43: Most popular factors influencing camera/camcorder purchasing, by demographics, July 2011
- Figure 44: Next most popular factors influencing camera/camcorder purchasing, by demographics, July 2011
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- Figure 45: Factors influencing camera/camcorder purchasing, by most popular factors influencing camera/camcorder purchasing, July 2011
- Figure 46: Factors influencing camera/camcorder purchasing, by next most popular factors influencing camera/camcorder purchasing, July 2011
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