Author: Mintel Group Ltd.
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Digital Trends Autumn - UK - September 2011

INTRODUCTION
Research methodology
Mintel questions:
Crown copyright
Abbreviations
EXECUTIVE SUMMARY
Broadband penetration
Figure 1: Broadband penetration, by socio-economic group, 2006-11
Device ownership
Figure 2: Electronic products/services have at home, April and July 2011
Platforms are key
Internet usage
Mobile usage
Figure 3: Activities done in the last three months using a mobile phone, April and July 2011
Buying behaviours
Special focus – Digital cameras and camcorders
Figure 4: Attitudes towards taking photos and recording video, July 2011
Purchasing priorities
What we think
WHO’S INNOVATING?
Key points
Heritage meets high-tech at Tatler
Lossless music starts the quality fight back
Price tag put on bugs and hackers
Copyright infringers to be traffic lighted
Hollywood forces BT to block Newzbin2
Royal Mail turns to rail to deliver online purchases
BROADBAND PENETRATION
Key points
Figure 5: Broadband penetration, by demographics, 2006-11
Broadband penetration shades 70% as the end of the PC era arrives
BT’s dominant role shows no sign of slipping
Figure 6: Broadband market share, July 2011
Price reductions lead to further rollout of ‘up to 20Mbps’ ADSL2+
Superfast making progress
Final cash for final third dished out – but will it be enough?
ISPs playing fast and loose in their promotions
Customer satisfaction – information is consumer power
Figure 7: Ofcom overall customer satisfaction (on a scale of 1-10) with ISP, July 2011
Figure 8: Which? overall customer satisfaction with ISP ratings, August 2011
DEVICE OWNERSHIP ANALYSIS
Key points
Figure 9: Electronic products/services have at home, July 2009-11
The Kindle evolves – and outsmarts Apple
Dawn of the day of the tablet
Smartphone growth dependent on platform...
...as platforms and apps become increasingly susceptible to malware
INTERNET USAGE EXPERIENCES
Key points
Figure 10: Activities personally done on the internet at home in the last three months, July 2009-11
Technology and the riots
More online crime map information has undesired effect suppressing
Google ties social networking to search
Privacy struggling against freedom of expression
MOBILE USAGE EXPERIENCES
Key points
Figure 11: Activities done in the last three months using a mobile phone, July 2009-11
Sites rather than operators benefit from search and social networks
Further anguish for Android developers
iPad already up to 1% of world's web browsing...
...can Mango revive Microsoft’s fortunes?
Skype adds voice facilities to iPhone
BUYING BEHAVIOURS
Key points
Figure 12: Types of websites purchased from in the last three months, July 2009-11
Digital pirates also biggest spenders
Auction sites face greater liability for fake goods
Domino’s Pizza forges ahead online
Online clothing sales holding up well
DIGITAL CAMERAS AND CAMCORDERS
Key points
Figure 13: Types of camera/camcorder owned, July 2011
The revolution will be digitally recorded
Multiple ownership is rife...
Figure 14: Types of camera/camcorder owned, by types of camera/camcorder owned, July 2011
...but most popular camera is now a phone
ATTITUDES TOWARDS TAKING PHOTOS AND RECORDING VIDEO
Key points
Figure 15: Attitudes towards taking photos and recording video, July 2011
Innovation is key
Specialist market still thriving
Figure 16: Attitudes towards taking photos and recording video, by types of camera/camcorder owned, July 2011
Smartphone users are high-volume picture and video takers
Figure 17: Attitudes towards taking photos and recording video, by most popular attitudes towards taking photos and recording video, July 2011
Figure 18: Attitudes towards taking photos and recording video, by next most popular attitudes towards taking photos and recording video, July 2011
Mobile phones and direct internet access most important for the young
Figure 19: Selected attitudes towards taking photos and recording video, by gender, age and social network/forum/blog usage, July 2011
DIGITAL CAMERAS AND CAMCORDERS – PURCHASING PRIORITIES
Key points
Image quality and ease of transfer key priorities
Figure 20: Factors influencing camera/camcorder purchasing, July 2011
Greater functionality demanded by the more serious photographers
Figure 21: Factors influencing camera/camcorder purchasing, by types of camera/camcorder owned, July 2011
Heavy users most concerned with camera brand, appearance and transfer – the Facebook generation
Figure 22: Factors influencing camera/camcorder purchasing, by most popular attitudes towards taking photos and recording video, July 2011
Mobile phone photographers less concerned with quality
Figure 23: Factors influencing camera/camcorder purchasing, by next most popular attitudes towards taking photos and recording video, July 2011
Editing, appearance and brand most consistent secondary qualities
Figure 24: Ranking of factors influencing camera/camcorder purchasing, by most popular factors influencing camera/camcorder purchasing, July 2011
Quality either most or least important
APPENDIX – DEVICE OWNERSHIP ANALYSIS
Figure 25: Most popular electronic devices have at home, by demographics, July 2011
Figure 26: Next most popular electronic devices have at home, by demographics, July 2011
Figure 27: Other electronic devices have at home, by demographics, July 2011
Figure 28: Least popular electronic devices have at home, by demographics, July 2011
APPENDIX – INTERNET USAGE ACTIVITIES
Figure 29: Most popular activities personally done on the internet at home in the last three months, by demographics, July 2011
Figure 30: Next most popular activities personally done on the internet at home in the last three months, by demographics, July 2011
Figure 31: Other activities personally done on the internet at home in the last three months, by demographics, July 2011
Figure 32: Least popular activities personally done on the internet at home in the last three months, by demographics, July 2011
APPENDIX – MOBILE USAGE ACTIVITIES
Figure 33: Most popular sites visited in the last three months using a mobile phone, by demographics, July 2011
Figure 34: Next most popular sites visited in the last three months using a mobile phone, by demographics, July 2011
Figure 35: Other sites visited in the last three months using a mobile phone, by demographics, July 2011
APPENDIX – BUYING BEHAVIOURS
Figure 36: Most popular types of websites purchased from in the last three months, by demographics, July 2011
Figure 37: Next most popular types of websites purchased from in the last three months, by demographics, July 2011
Figure 38: Other types of websites purchased from in the last three months, by demographics, July 2011
Figure 39: Least popular types of websites purchased from in the last three months, by demographics, July 2011
APPENDIX – DIGITAL CAMERAS AND CAMCORDERS
Figure 40: Types of camera/camcorder owned, by demographics, July 2011
APPENDIX – ATTITUDES TOWARDS TAKING PHOTOS AND RECORDING VIDEO
Figure 41: Most popular attitudes towards taking photos and recording video, by demographics, July 2011
Figure 42: Next most popular attitudes towards taking photos and recording video, by demographics, July 2011
APPENDIX – DIGITAL CAMERAS AND CAMCORDERS – PURCHASING PRIORITIES
Figure 43: Most popular factors influencing camera/camcorder purchasing, by demographics, July 2011
Figure 44: Next most popular factors influencing camera/camcorder purchasing, by demographics, July 2011
Figure 45: Factors influencing camera/camcorder purchasing, by most popular factors influencing camera/camcorder purchasing, July 2011
Figure 46: Factors influencing camera/camcorder purchasing, by next most popular factors influencing camera/camcorder purchasing, July 2011

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