“Tough times call for tough measures. Demand for beds and bedroom furniture has been depressed because of consumer uncertainty in a difficult economy and most retailers and manufacturers have addressed their costs and overheads in a move to become leaner and fitter businesses. At the same time manufacturers have risen to the challenges with a range of innovative fabrics, construction and styling that help add value to the products. Meanwhile ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who is Buying Beds and Bedroom Furniture?
The Consumer – Factors Influencing Choice of Retailer
The Consumer – Factors Influencing Choice of Bedroom Furniture
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Channels of Distribution
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer – Who is Buying Beds and Bedroom Furniture?
Appendix – The Consumer – Factors Influencing Choice of Retailer
Appendix – The Consumer – Factors Influencing Choice of Beds
Appendix –The Consumer – Factors Influencing Choice of Bedroom Furniture
Appendix – The Consumer – Target Groups
27th June 2013
"Shoppers are continuing to increase their spend on clothing and footwear substantially, even in real terms. The category seems to be more important to consumers than ever."
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Is premiumisation helping to sell more beds?
