“As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Bed and Bedroom Furniture Purchases
The Consumer – Where They Bought Beds and Bedroom Furniture
The Consumer – Factors Affecting Demand for Mattresses
The Consumer – Attitudes to Beds and Bedroom Furniture
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
29th June 2016
"Dreams has unveiled its latest advertising campaign promoting the relaunch of the company’s 'Replace Every 8' initiative, originally launched in August 2015. 'Replace Every 8' encourages customers to replace their mattresses every eight years and the initiative includes labelling with an ‘expiry date’." 
26th January 2015
Loaf has ambition to reach £100 million turnover in the next five years.
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What is the role of brands in the bedroom furniture market?
