“The British public has a strong appetite for regular short leisure breaks which the economic gloom has done little to curtail, although there has been a shift from overseas to domestic. Barring a strong economic recovery, UK breaks remain a safer bet for growth over the next five years – although if petrol prices stay high and rail fares continue to rise, staycations may increasingly evolve into ‘nearcations’.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
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Market
Market
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Consumer
Consumer
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Short Breaks Taken in the UK
Short Breaks Taken Abroad
Short Break Locations
Short Break Accommodation
Short Break Travelling Companions
Important Factors When Choosing a Short Break
Attitudes Towards Short Breaks
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Brand/Company
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Data
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Appendix – Market Size and Forecast
Appendix – Number of Short Breaks Taken
Appendix – Short Breaks Taken in the UK
Appendix – Short Breaks Taken Abroad
Appendix – Short Break Locations
Appendix – Short Break Accommodation
Appendix – Short Break Travelling Companions
Appendix – Important Factors When Choosing a Short Break
Appendix – Attitudes Towards Short Breaks
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Are overseas city breakers switching to ‘cheaper’ destinations?
