Longer domestic holidays are losing the battle as the overseas holiday exodus continues. Many operators and tourist authorities are seeking to stem the tide by re-orienting their products and marketing initiatives towards supplementary short breaks, designed for ABC1 multiple holidaymakers. But this also brings them into direct competition with the rapidly expanding foreign city break market.This report analyses the current dynamics of the UK short breaks market, investigating the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Elements
Other
The Consumer – Where Do They Go?
The Consumer – What Are City/Short Breakers Looking For?
The Consumer – Pros and Cons of UK City/Short Breaks
The Consumer – City/Short Break Target Groups
The Consumer – Detailed Demographics
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