Single Lifestyles - US - February 2012
Single Lifestyles - US - February 2012

With fewer Americans marrying overall, those who do so are waiting longer to wed, and with an increasing divorce rate among older marrieds, singles are a growing population to consider in product positioning and marketing decisions.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Background Factors

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Demographic Profile of Singles

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Living Situation
Employment and Current Financial Situation
Discretionary Spending
Lifestyle Attitudes
Dating Habits
Dining and Food Choices
Past Seven Day Leisure Activities
Media Usage
Travel and Vacation
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups: Singles with Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables