“Mintel’s consumer research shows that price comparison sites are often seen as a great starting point or a useful research tool, but not all users are prepared to complete their purchase through the aggregator channel. Providers face a challenge to change perceptions and ensure that more people are happy to buy products through such sites.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Online Trends
Sites Used to Research Financial Services
Aggregator Site Usage
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Products Arranged and Researched Through Aggregators
Aggregator Selection Process
Attitudes Towards Aggregators
Switching From Aggregators to Direct Channels
Aggregator Associations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Company Profiles
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Sites Used to Research Financial Services
Appendix – Brand Research
Appendix – Products Researched and Purchased Through Aggregators
Appendix – Aggregator Selection Process
Appendix – Attitudes towards Aggregators
Appendix – Switching From Aggregators to Direct Channels
Appendix – Aggregator Associations
23rd August 2012
“Insurers continue to test new technology in order to find more effective ways of pricing risks within the car insurance market. After withdrawing from the telematics market four years ago, Aviva has just announced the launch of a new smartphone app which could provide savings for those deemed to be ...
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What will the acquisition of MoneySavingExpert.com by Moneysupermarket.com mean for the financial aggregator sector?
