“Price comparison sites still need to convince consumers that they can offer the best possible deal. Many consumers begin the purchasing journey using price comparison sites but end up dropping out before the process is complete. Many of these people choose to drop out in order to check if they can get a better deal by going directly. Price comparison sites should consider offering customers a price promise guarantee in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Online Trends
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Researching and Purchasing Activity by Product
Price Comparison Website Usage by Provider
Price Comparison Website Usage by Product
Price Comparison Selection Process
Process Completion
Reasons for Dropping Out of the Quotation Process
Reasons for Dropping Out of the Purchasing Process
Consumer Concerns about Price Comparison Websites
Attitudes Towards Price Comparison Websites
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – Researching and Purchasing Activity by Product
Appendix – Price Comparison Website Usage by Provider
Appendix – Price Comparison Selection Process
Appendix – Process Completion
Appendix – Reasons for Dropping Out of the Quotation Process
Appendix – Reasons for Dropping Out of the Purchasing Process
Appendix – Consumer Concerns about Price Comparison Website
Appendix – Attitudes Towards Price Comparison Websites
28th February 2014
“Price comparison sites face an ongoing battle to reduce the number of adults who drop out of the quotation process due to the length of forms and concerns about receiving marketing calls/material. Comparethemarket.com has launched a quick quote facility that allows users to estimate lower and upper car ...
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Why do customers drop out from the price comparison process?
