“The prepared meals sector faces a number of negative health preconceptions, limiting its growth potential. Despite high levels of innovation in the market in terms of recipe reformulation to remove/reduce levels of salt/fat/additives and the launch of new ‘healthier’ products; the majority of consumers remain sceptical about the nutritional content of prepared meals.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Who’s Innovating?
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Purchase of Prepared Meals, Pies and Pasties and Frequency of Use
Consumer – Attitudes Towards Ready Meals and Ready to Cook Meals
Consumer – Obstacles and Opportunities Facing Ready Meals
Consumer – Attitudes Towards Meal kits, Pies and Pasties
Consumer Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Brand Communications
Appendix – Consumer – Usage and Purchase of Prepared Meals, Pies and Pasties
Appendix – Consumer – Attitudes towards Ready Meals and Ready to Cook Meals
Appendix – Consumer – Obstacles and Opportunities Facing Ready Meals
Appendix – Consumer – Attitudes Towards Meal Kits, Pies and Pasties
Appendix – Target Groups
27th November 2012
“The children’s ready meal sector offers prospects for expansion given robust interest from parents.” 
30th October 2012
“Dine in promotions offer an alternative to both a meal out and a takeaway in.” |
How can the prepared meals, pies and pasties market expand its user base among over-65s?
