Prepared Meals - UK - May 2013
Prepared Meals - UK - May 2013

“According to exclusive research for this report, two fifths of ready meal users do not plan to change their purchasing habits in the wake of the horse meat adulteration scandal. For the frozen ready meals segment, however, there has been a marked effect for implicated brands, while one in ten ready meal buyers plan to avoid frozen ready meals as a result. More pertinently for the long-term future of the ...

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – General Cooking Habits
Consumer – Types of Prepared Meals Purchased
Consumer – Perceptions of Prepared Meals
Consumer Attitudes Towards Ready Meals Following the Horse Meat Scandal
Consumer Attitudes Towards Ready Meals
Consumer Attitudes Towards Prepared Meals

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Consumer – General Cooking Habits
Appendix – Consumer – Types of Prepared Meals Purchased
Appendix – Consumer – Perceptions of Prepared Meals
Appendix - Consumer – Attitudes Towards Ready Meals Following the Meat Adulteration Scandal
Appendix – Consumer Attitudes Towards Ready Meals
Appendix – Consumer Attitudes Towards Prepared Meals