Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK on-trade alcoholic drinks household expenditure, 2006-11
- Decline expected to slow in 2011
- The future
- Market factors
- Overall consumption remains high
- The 25-34s present an opportunity
- Promoting occasions will help to remind consumers of the positives of out-of-home drinking
- The consumer
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- Figure 2: Types of alcohol drunk in the last six months at a pub/bar/restaurant/other venue, May 2011
- Lager dominates the market
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- Figure 3: Top 5 types of alcohol drunk in the last six months at a pub/bar/restaurant/other venue, by gender, May 2011
- Sizeable minority are habitual drinkers
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- Figure 4: Attitudes towards statements on drinking alcohol at a pub/bar/restaurant/other venue, May 2011
- What we think
Issues in the Market
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- How can cultivating the experiential element of drinking out of home drive footfall?
- How can drinks brands leverage eating out to drive out-of-home custom?
- How can catering to specific occasions help to attract consumers and drive premiumisation?
- How can the on-trade encourage greater experimentation and fuel premiumisation?
- How can on-trade operators target the older consumer?
Future Opportunities
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- Slow It All Down
- Switch Off
Market Environment
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- Key points
- Consumer confidence remains under pressure
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- Figure 5: GfK NOP Consumer Confidence index, Jan 2007-May 2011
- Dining out remains a spending priority
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- Figure 6: Items and activities extra money is spent on, June 2011
- Demographic changes
- Expected rise in the number of ABs should provide a boost to on-trade
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- Figure 7: Forecast adult population trends, by socio-economic group, 2006-16
- Generation Y remains crucial to the on-trade
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- Figure 8: Forecast adult population trends, by age, 2006-11 and 2011-16
- Growth in the number of over-55s will pose a challenge
Consumers’ Changing Drinking Habits
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- Key points
- Sharp drop in alcohol consumption in 2010
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- Figure 9: Trends in drinking habits, 2005-10
- A trend towards less frequent drinking out of home
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- Figure 10: Trends for frequency of alcohol consumption in the on-trade amongst adults, 2006-10
- Beer volumes are in rapid decline
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- Figure 11: Trends in the pattern of beer volume sales, by channel, 1999-2010
- Spirits are the main beneficiary of changing drinking habits
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- Figure 12: Annualised rate of growth in consumer spending on alcohol in the on-trade, by type, at constant 2006 prices, 2001-10
- More potential for wine in restaurants
Market Size
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- Key points
- A sizeable market
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- Figure 13: UK on-trade alcoholic drinks household expenditure, at current and constant 2006 prices, 2006-11
- The on-trade coming under pressure
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- Figure 14: UK on-trade alcoholic drinks household expenditure, at current and constant 2006 prices, 2006-11
- How are the different categories performing?
The Consumer – Types of Drink Consumed
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- Key points
- What are people drinking?
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- Figure 15: Types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
- Appealing to the under-35s…
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- Figure 16: Index of types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, by 18-24-year-olds and 25-34-year-olds, (Average = 100), May 2011
- … while not forgetting the over-55s
- Women favour wine, men prefer beer
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- Figure 17: Net difference** between most popular drinks in the last 6 months at a pub/bar/restaurant/other venue, by gender, May 2011
- Bitter/ale/stout and red wine attract a similar core base
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- Figure 18: Index of any red wine and bitter/ale/stout drinkers in the last 6 months at a pub/bar/restaurant/other venue, by gender, age, socio-economic status and annual household income, (Average = 100), May 2011
The Consumer – Where People Drink
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- Key points
- Where are people drinking?
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- Figure 19: Places visited for an alcoholic drink in the last 6 months, May 2011
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- Figure 20: Index of people who have visited a ‘restaurant/bar/café’ for an alcoholic drink in the last 6 months, by gender, age, socio-economic group and annual household income, (Average = 100), May 2011
- The pub market remains under pressure
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- Figure 21: Number of pub outlets, 2005-15
- Night clubs and wine/cocktail/Champagne bars attract the young
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- Figure 22: Index of people who have visited a ‘nightclub/late-night bar’ and/or a ‘wine/cocktail/Champagne bar’ for an alcoholic drink in the last 6 months, by age, (Average = 100), May 2011
- Entertainment provides a boost
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- Figure 23: Index of drinks drunk by people who have visited an ‘Entertainment venue’ for an alcoholic drink in the last 6 months, (Average = 100), May 2011
The Consumer – Factors Influencing Venue Choice
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- Key points
- Price and convenience are main attractions in venue choice
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- Figure 24: Factors that influence choice of out-of-home drinking venues, May 2011
- Two in three keep an eye on costs
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- Figure 25: Index of ‘inexpensive cost’ as a factor that influences choice of out-of-home drinking venue, by gender, age, socio-economic group and annual household income, (Average = 100), May 2011
- The local still has strong appeal
- Investing in good food
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- Figure 26: Index of ‘good food’ as a factor that influences choice of out-of-home drinking venues, by gender, age, socio-economic group and annual household income, (Average = 100), May 2011
- Food has strong appeal to women, sports to men
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- Figure 27: Net difference** between factors that influence choice of out-of-home drinking venues in the last 6 months, by gender, May 2011
The Consumer – Drinking Occasions
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- Key points
- Social element and food remain key drivers of drinking out-of-home
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- Figure 28: Occasions for drinking alcohol at a pub/bar/restaurant/other venue, May 2011
- Relaxation less of a motivator out of the home
- Catering to celebrations
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- Figure 29: Drinking alcohol at a pub/bar/restaurant/other venue ‘For a special occasion’, by age, May 2011
- Focusing on live events
The Consumer – Drinking Occasions by Drinks Type
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- Key points
- Champagne drinkers are likely to drink out on special occasions
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- Figure 30: Index of agreement with drinking ‘For a special occasion’ in the last 6 months at a pub/bar/restaurant/other venue, by type of drink drunk, May 2011
- Spirits popular when socialising
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- Figure 31: Index of agreement with drinking ‘When socialising with friends’ in the last 6 months at a pub/bar/restaurant/other venue, by type of drink drunk, May 2011
- Wine benefits from food pairings
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- Figure 32: Index of agreement with drinking ‘To accompany a meal’ in the last 6 months at a pub/bar/restaurant/other venue, by type of drink drunk, May 2011
Consumer Attitudes Towards Drinking Out of Home
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- Key points
- Cost remains a key issue
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- Figure 33: Agreement with statements on drinking alcohol at a pub/bar/restaurant/other venues, May 2011
- Cost remains an issue
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- Figure 34: Index of agreement with statements on drinking alcohol at a pub/bar/restaurant/other venues, by gender, age, socio-economic group and annual household income, May 2011
- Older consumers cut down on drink because of health
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- Figure 35: Index of agreement with statements on drinking alcohol at a pub/bar/restaurant/other venue, by age, (Average = 100), May 2011
- Consumers unwilling to trade down
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- Figure 36: Agreement with the statement ‘I have switched to cheaper drinks/brands when drinking out-of-home’, by age, May 2011
- One in four are habitual in their tastes
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- Figure 37: Agreement with statements on drinking alcohol at a pub/bar/restaurant/other venue, by age, May 2011
- Men drinking less
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- Figure 38: Agreement with the statements on drinking alcohol at a pub/bar/restaurant/other venues, by gender, May 2011
Appendix – Consumers’ Changing Drinking Habits
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- Figure 39: Frequency of alcohol consumption in the on-trade (elsewhere) amongst adults, by demographics, 2010
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- Figure 40: Trends in levels of alcohol duty, 2005-11
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Appendix – The Consumer – Types of Drink Consumed
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- Figure 41: Most popular types of alcohol drunk in the last six months at a pub/bar/restaurant/other venue (outside of the home), by demographics, May 2011
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- Figure 42: Next most popular types of alcohol drunk in the last six months at a pub/bar/restaurant/other venue (outside of the home), by demographics, May 2011
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- Figure 43: Other types of alcohol drunk in the last six months at a pub/bar/restaurant/other venue (outside of the home), by demographics, May 2011
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Appendix – The Consumer – Where People Drink
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- Figure 44: Places visited for an alcoholic drink in the last 6 months, by demographics, May 2011
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- Figure 45: Places visited for an alcoholic drink in the last 6 months by most popular types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 46: Places visited for an alcoholic drink in the last 6 months, by next most popular types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 47: Places visited for an alcoholic drink in the last 6 months, by other types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 48: Occasions when having drunk alcohol at a pub/bar/restaurant/other venue, by most popular places visited for an alcoholic drink in the last 6 months, May 2011
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- Figure 49: Occasions when having drunk alcohol at a pub/bar/restaurant/other venue, by next most popular places visited for an alcoholic drink in the last 6 months, May 2011
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Appendix – The Consumer – Factors Influencing Venue Choice
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- Figure 50: Most popular factors that influence choice of out-of-home drinking venues, by demographics, May 2011
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- Figure 51: Next most popular factors that influence choice of out-of-home drinking venues, by demographics, May 2011
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Appendix – The Consumer – Drinking Occasions
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- Figure 52: Occasions when having drunk alcohol at a pub/bar/restaurant/other venue, May 2011
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Appendix – The Consumer – Drinking Occasions by Drinks Type
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- Figure 53: Occasions when having drunk alcohol at a pub/bar/restaurant/other venue, by most popular types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 54: Occasions when having drunk alcohol at a pub/bar/restaurant/other venue, by next most popular types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 55: Occasions when having drunk alcohol at a pub/bar/restaurant/other venue, by types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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Appendix – Consumer Attitudes Towards Drinking Out of Home
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- Figure 56: Statements on drinking alcohol at a pub/bar/restaurant/other venues, by demographics, May 2011
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- Figure 57: Statements on drinking alcohol at a pub/bar/restaurant/other venues, by demographics, May 2011
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- Figure 58: Agreement with statements on drinking alcohol at a pub/bar/restaurant/other venues, by most popular types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 59: Agreement with statements on drinking alcohol at a pub/bar/restaurant/other venues, by next most popular types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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- Figure 60: Agreement with statements on drinking alcohol at a pub/bar/restaurant/other venues, by other types of alcohol drunk in the last 6 months at a pub/bar/restaurant/other venue, May 2011
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