“The on-trade needs to remind consumers of the positive elements of drinking out of the home and the qualities that cannot be easily replicated in the home. Socialising with friends and meal occasions are the main motivators to drinking out of home (for 68% and 63% of consumers respectively), which could be leveraged more actively in the on-trade’s marketing and product offer.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Environment
Market Size
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumers’ Changing Drinking Habits
The Consumer – Types of Drink Consumed
The Consumer – Where People Drink
The Consumer – Factors Influencing Venue Choice
The Consumer – Drinking Occasions
The Consumer – Drinking Occasions by Drinks Type
Consumer Attitudes Towards Drinking Out of Home
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumers’ Changing Drinking Habits
Appendix – The Consumer – Types of Drink Consumed
Appendix – The Consumer – Where People Drink
Appendix – The Consumer – Factors Influencing Venue Choice
Appendix – The Consumer – Drinking Occasions
Appendix – The Consumer – Drinking Occasions by Drinks Type
Appendix – Consumer Attitudes Towards Drinking Out of Home
13th April 2012
"CAMRA has launched Community Pubs Month in April 2012, aiming to highlight the role of the ‘local’ in the community." 
20th March 2012
"More than a third of consumers plan to purchase alcoholic drinks for when entertaining at home during the Olympic Games, providing opportunities for the in-home sector."
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How can cultivating the experiential element of drinking out of home drive footfall?
