Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast value sales of OTC pain remedies, 2006-16
- Figure 2: Best- and worst-case forecast value sales of OTC cold/flu remedies, 2006-16
- Price promotions and demand for own-label stifle real value growth
- OTC pain and cold/flu market segmentation
- Market factors
- Cold/flu sector sales are weather-dependent
- Use of cough and cold remedies in children
- Price
- Companies, brands and innovation
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- Figure 3: Manufacturers’ shares in UK retail value sales of OTC analgesics and cold/flu remedies, 2010
- Reckitt Benckiser is a dominant player
- Innovation
- The consumer
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- Figure 4: How consumers treat pain and cold/flu symptoms, April 2011
- Wait and see
- Quick to medicate
- What we think
Issues in the Market
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- How has the economic downturn affected OTC pain and cold/flu remedy sales?
- How will demographic changes to 2016 shape demand for OTC pain and cold/flu remedies?
- Which age groups are the heaviest users of OTC pain and cold/flu remedies and how can manufacturers increase usage among the lighter users?
- What drives the purchasing decision?
Future Opportunities
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- Trend: Minimize Me
- Trend: Many Mes
Internal Market Environment
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- Key points
- Attitudes towards health
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- Figure 5: Attitudes towards health, 2006-10
- The health-conscious
- Self-medicating
- Too busy to look after health
- Ailments suffered
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- Figure 6: Ailments suffered from, 2006-10
- Colds and/or flu affect almost seven in ten
- Headaches and migraines
- Bad back
- Catarrh and sinus
- Incidence and severity of cold and flu
- MHRA regulations on use of cough and cold remedies in children
- Broadening distribution
Broader Market Environment
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- Key points
- Population growth will support demand for OTC remedies
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- Figure 7: Trends in the age structure of the UK population, 2006-16
- Growth in child population will benefit OTC sector
- Ageing population will increase demand for prescription drugs
- British workers taking fewer sick days
- Flu jabs cause side effects in children
- Concern over safety of codeine in pain and cold/flu remedies
- Pregnant women encouraged not to mix painkillers
Competitive Context
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- Key points
- Prescription medicine
- Flu vaccines
- Doing nothing
- Competition from other medicine sectors
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- Figure 8: UK retail value sales of selected OTC remedies, 2005-10
- Alternative remedies popular among 25-34-year-olds
- Vitamin and supplements intake to boost immunity
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Brands lead launches
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- Figure 9: Innovation in pain and cold/ flu remedies, % share branded vs. own-label, 2005-10
- Top innovators in OTC pain remedies market
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- Figure 10: Innovations in OTC pain remedies, share, by company, 2008-10
- Top innovators in OTC cold/flu remedies market
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- Figure 11: Innovation in OTC cold and flu remedies, share, by company, 2008-10
- Top claims in OTC pain remedies market
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- Figure 12: Innovation in OTC pain remedies market, share, by product positioning, 2005-10
- Top claims in OTC cold/flu remedies market
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- Figure 13: Innovation in OTC cold/flu market, share, by product positioning, 2005-10
- OTC pain and cold/flu innovations by format
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- Figure 14: Innovation in OTC pain and cold/flu remedies, share, by format, 2005-10
Market Size and Forecast
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- Key points
- OTC pain remedies
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- Figure 15: UK retail value sales and forecast of OTC pain remedies, 2006-16
- OTC cold/flu remedies
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- Figure 16: UK retail value sales and forecast of OTC cold/flu remedies, 2006-16
- Decline in value sales in real terms
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- Figure 17: UK monthly retail value sales of OTC cold/flu remedies compared to average maximum temperature in the UK, September 2009-January 2011
- Future of the market
- Forecast
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- Figure 18: Best- and worst-case forecast value sales of OTC pain remedies, 2006-16
- Figure 19: Best- and worst-case forecast value sales of OTC cold/flu remedies, 2006-16
Segment Performance
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- Key points
- Pain remedies
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- Figure 20: UK retail value sales and forecast of OTC pain remedies, by sector, at current prices, 2006-16
- Cold/flu remedies
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- Figure 21: UK retail value sales and forecast of OTC cold/flu remedies, by sector, at current prices, 2006-16
Market Share
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- Key points
- OTC pain remedies
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- Figure 22: Retail value sales of UK OTC pain remedies, by manufacturer, 2008-10
- Reckitt Benckiser in pole position
- Newly formulated Panadol Extra Advance is a hit for GSK
- Own-label enjoys value growth
- OTC cold and flu remedies
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- Figure 23: Retail value sales of UK OTC cold and flu remedies, by manufacturer, 2008-10
- Reckitt Benckiser and GlaxoSmithKline are joint leaders
- Own-label showing good growth
Companies and Products
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- Reckitt Benckiser Healthcare
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- Figure 24: Products launched by RB in the OTC painkillers and cold/flu remedies market, July 2010-March 2011
- GlaxoSmithKline
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- Figure 25: Products launched by GSK in the OTC painkillers and cold/flu remedies market, July 2010-March 2011
- Pfizer
- Johnson & Johnson
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- Figure 26: Products launched by J&J in the OTC painkillers and cold/flu remedies market, July 2010-March 2011
- Procter & Gamble
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- Figure 27: Products launched by P&G in the OTC painkillers and cold/flu remedies market, July 2010-March 2011
- Novartis
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- Figure 28: Other products launched by Novartis in the OTC painkillers and cold/flu remedies market, July 2010-March 2011
- Boots
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- Figure 29: Products launched by Boots in the OTC painkillers and cold/flu remedies market, July 2010-March 2011
Brand Communication and Promotion
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- Key points
- Topline adspend
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- Figure 30: Main media advertising expenditure on OTC painkillers and cold/flu remedies, 2006-10
- Pain relief advertisers
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- Figure 31: Main monitored media advertising spend on OTC painkillers, by advertiser, January-December 2010
- Cold and flu remedy advertisers
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- Figure 32: Main monitored media advertising spend on OTC cold/flu remedies, by advertiser, January-December 2010
- Media type
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- Figure 33: Main monitored media advertising spend on OTC pain and cold/flu remedies, share, by media type, 2006-10
Channels to Market
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- Key points
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- Figure 34: UK retail sales of OTC pain and cold/flu remedies, by outlet type, 2008-10
The Consumer – Use of OTC Pain and Cold/Flu Remedies
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- Key points
- Usage of OTC headache remedies
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- Figure 35: Usage of OTC headache remedies in the last 12 months, 2006-10
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- Figure 36: Headache sufferers and headache remedy use, by age, 2010
- Usage of OTC cold and flu remedies
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- Figure 37: Usage of cold and flu remedies in the last 12 months, 2006-10
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- Figure 38: Incidence of colds and flu and remedies taken, by age, 2010
The Consumer – Type and Format of OTC Pain and Cold/Flu Remedies
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- Key points
- Type and format of OTC pain remedies
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- Figure 39: Types of OTC pain remedies used or taken in the last 12 months, April 2011
- Tablets are the most popular format choice
- Capsules appeal to ABs
- Water-soluble aspirin biased towards older age groups
- Liquid format penetration high in families
- Format of OTC cold and flu remedies
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- Figure 40: Types of OTC cold and flu remedies used or taken in the last 12 months, April 2011
- Lozenges are popular among women
- The youth favour tablets
- Almost three in ten choose liquid medication
- Water-soluble/dissolvable
- Upmarket shoppers prefer sprays
- Repertoire of type of OTC pain remedies used by format
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- Figure 41: Types of OTC painkillers used in the last 12 months, by repertoire, April 2011
The Consumer – How Symptoms of Pain and Cold/Flu Are Treated
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- Key points
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- Figure 42: How consumers treat pain and cold/flu symptoms, April 2011
- Wait and see
- Quick to medicate
- Suffer in silence
- External treatments
The Consumer – Influence of Purchase of OTC Pain and Cold/Flu Remedies
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- Key points
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- Figure 43: Factors influencing choice of OTC painkillers and cold/flu remedies, April 2011
- Product performance
- Price
- Trust
- Asking for advice
- Easy-to-take formats
The Consumer – Attitudes towards OTC Pain and Cold/Flu Remedies
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- Key analysis
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- Figure 44: Attitudes towards OTC painkillers and cold and flu remedies, April 2011
- Happy to choose own-label
- Importance of ingredients
- Symptom-specific products
- Ease of carrying around
Appendix – Internal Market Environment
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- Figure 45: Attitudes towards health, by demographics, 2010
- Figure 46: Attitudes towards health, by demographics, 2010
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- Figure 47: Selected ailments suffered in the last 12 months, by demographics, 2010
- Figure 48: Selected ailments suffered in the last 12 months, by demographics, 2010
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Appendix – Competitive Context
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- Figure 49: Vitamins and other supplements intake, by demographics, 2010
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Appendix – The Consumer – Use OTC Pain and Cold/Flu Remedies
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- Figure 50: Usage of cold and flu remedies in the last 12 months, by demographics, 2010
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- Figure 51: Usage of headache remedies in the last 12 months, by demographics, 2010
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Appendix – The Consumer – Type and Format of OTC Pain and Cold/Flu Remedies Used
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- Figure 52: Painkiller tablets taken in the last 12 months, by demographics, April 2011
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- Figure 53: Painkiller capsules/caplets (including liquid-filled) used or taken in the last 12 months, by demographics, April 2011
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- Figure 54: Water-soluble/dissolvable painkillers used or taken in the last 12 months, by demographics, April 2011
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- Figure 55: Liquid medicine painkillers used or taken in the last 12 months, by demographics, April 2011
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- Figure 56: Painkillers topical/patches used or taken in the last 12 months, by demographics, April 2011
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- Figure 57: Other painkillers used or taken in the last 12 months, by demographics, April 2011
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- Figure 58: Most popular types of cold/flu used or taken in the last 12 months, by demographics, April 2011
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- Figure 59: Next most popular types of cold/flu used or taken in the last 12 months, by demographics, April 2011
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Appendix – – How Symptoms of Pain and Cold/Flu Are Treated
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- Figure 60: How you treat pain symptoms (eg head ache, backache), by demographics, April 2011
- Figure 61: How consumers treat pain and cold/flu symptoms, by demographics, April 2011
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- Figure 62: How consumers treat pain and cold/flu symptoms, by demographics, April 2011
- Figure 63: How consumers treat pain and cold/flu symptoms, by demographics, April 2011
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Appendix – The Consumer – Influence of Purchase of OTC Pain and Cold/Flu Remedies
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- Figure 64: Most popular factors influencing choice of OTC painkillers and cold/flu remedies, by demographics, April 2011
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- Figure 65: Next most popular factors influencing choice of OTC painkillers and cold/flu remedies, by demographics, April 2011
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- Figure 66: Other factors influencing choice of OTC painkillers and cold/flu remedies, by demographics, April 2011
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- Figure 67: Most popular factors influencing choice of OTC painkillers and cold/flu remedies – users only, by demographics, April 2011
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- Figure 68: Next most popular factors influencing choice of OTC painkillers and cold/flu remedies – users only, by demographics, April 2011
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- Figure 69: Other factors influencing choice of OTC painkillers and cold/flu remedies – users only, by demographics, April 2011
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Appendix – The Consumer – Attitudes towards OTC Pain and Cold/Flu Remedies
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- Figure 70: Attitudes towards OTC painkillers – users only, by demographics, April 2011
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- Figure 71: Attitudes towards cold/flu remedies – users only, by demographics, April 2011
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Appendix – Further Analysis – Types of Products Used
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- Figure 72: Repertoire of tablets used or taken in the last 12 months, by demographics, April 2011
- Figure 73: Repertoire of capsules/caplets (including liquid-filled) used or taken in the last 12 months, by demographics, April 2011
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- Figure 74: Repertoire of water-soluble/dissolvable used or taken in the last 12 months, by demographics, April 2011
- Figure 75: Repertoire of other painkillers used or taken in the last 12 months, by demographics, April 2011
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