OTC Painkillers and Cold and Flu Remedies - UK - June 2011
OTC Painkillers and Cold and Flu Remedies - UK - June 2011

Since the beginning of the recession in 2008, the market for OTC pain and cold/flu remedies has experienced a decline in value sales. According to Mintel’s consumer research, the active ingredients contained in OTC medication are more important than the brand of medication.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Use of OTC Pain and Cold/Flu Remedies
The Consumer – Type and Format of OTC Pain and Cold/Flu Remedies
The Consumer – How Symptoms of Pain and Cold/Flu Are Treated
The Consumer – Influence of Purchase of OTC Pain and Cold/Flu Remedies
The Consumer – Attitudes towards OTC Pain and Cold/Flu Remedies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – The Consumer – Use OTC Pain and Cold/Flu Remedies
Appendix – The Consumer – Type and Format of OTC Pain and Cold/Flu Remedies Used
Appendix – – How Symptoms of Pain and Cold/Flu Are Treated
Appendix – The Consumer – Influence of Purchase of OTC Pain and Cold/Flu Remedies
Appendix – The Consumer – Attitudes towards OTC Pain and Cold/Flu Remedies
Appendix – Further Analysis – Types of Products Used