Table of Contents
Introduction
-
- Definition
- Excluded
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Market size and forecast for value sales of carbonated soft drinks, 2006-16
- Market factors
-
- Figure 2: Trends in yearly price inflation (RPI) changes for UK soft drinks compared to all items, 2000-10
- Companies, brands and innovation
-
- Figure 3: UK take-home brand share of the carbonated soft drinks market, 2010
- The consumer
-
- Figure 4: Occasions people buy carbonated soft drinks for, April 2011
- What we think
Issues in the Market
-
- Where are the future growth opportunities in such a mature market?
- Do energy drinks pose the greatest threat to the CSD market?
- Which usage occasions represent the greatest opportunities for growth?
- What are currently the key purchase drivers for carbonated soft drinks?
Future Opportunities
-
- Premiumisation and indulgence
- A Simple Balance for Health
Internal Market Environment
-
- Key points
- Raw costs of soft drinks are rising exponentially…
-
- Figure 5: Trends in yearly price inflation (RPI) changes for UK soft drinks compared to all items, 2000-10
- …but carbonated soft drinks remain a cheap option for consumers
-
- Figure 6: Price comparison for standalone soft drinks, May 2011
- Economic downturn puts health worries in perspective
-
- Figure 7: Agreement with healthy lifestyle statements, December 2008-March 2011
- Are soft drinks starting to replace alcohol?
-
- Figure 8: Total UK value sales (in £ billions, at constant 2006 prices) of alcoholic versus non-alcoholic beverages, 2000-10
- More sunshine means more sales
-
- Figure 9: Annual sunshine hours 2003-10, compared to the 1971-2000 average
- The rising importance of ethical branding
-
- Figure 10: Consumer attitudes towards packaging and recycling, July 2009
Broader Market Environment
-
- Key points
- Consumers’ squeezed income benefits cheaper categories…
-
- Figure 11: % change in average weekly earnings compared to inflation in the UK, January 2005-April 2011*
- …and drinks remains fairly high up on people’s list of spending priorities…
-
- Figure 12: Trends in what extra money is spent on, May 2011
- …not to mention those of kids
-
- Figure 13: Trends in how 7-14-year-olds spend their pocket money, 2010
- Manufacturers are staying ahead of the legislatory curve
- Growth of 25-34s will benefit category
-
- Figure 14: Trends in the growth of the UK 25-34-year-old population, 2006-16
- Growth of AB population means premiumisation remains important
-
- Figure 15: Forecast adult population trends, by socio-economic group, 2006-16
Competitive Context
-
- Key points
- Carbonated soft drinks dwarf the increasing competition
-
- Figure 16: Trends in drink types consumed in the past 12 months, 2006-10
- Economic downturn changes market dynamics
- Energy drinks hone in on young men
-
- Figure 17: Index of consumption of the major soft drink categories – 15-24-year-olds versus all adults, 2010
- Mainstream health options fail to take off
- Fruit juice/smoothies give way to fizzy drinks among teenagers
-
- Figure 18: Trends for consumption of fizzy and other drinks amongst kids, by age, 2006-10
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who's Innovating?
-
- Key points
- Colas lead innovation…
-
- Figure 19: NPD, by flavour (top 6), 2008-10
- ...and there is a general lack of exciting new flavours
-
- Figure 20: Trends in flavours of fizzy soft drinks (excluding cola) drunk most often, 2007-10
- Environmental packaging comes to the fore
-
- Figure 21: Most popular claims for new carbonated soft drink products, 2008-10
Market Size, Forecast and Segmentation
-
- Key points
- Market performs steadily but will increasingly be impacted by high inflation
-
- Figure 22: Market volume and value forecast for the total carbonated soft drinks market, 2006-16
- Take-home sales will continue to rise but margins are becoming squeezed
-
- Figure 24: Market volume and value forecast for take-home carbonated soft drinks market, 2006-16
- Diet/low-calorie brands are fuelling take-home sales
-
- Figure 25: Value sales in the take-home sector, by sugar content, 2008-10
- Despite its potential in the on-trade, growth is likely to remain slow
-
- Figure 26: Market volume and value forecast for on-premise carbonated soft drinks market, 2006-16
- Forecast methodology
Market Share
-
- Key points
- Coca-Cola accounts for just under a half of take-home revenue...
-
- Figure 27: UK take-home brand share of the carbonated soft drinks market, 2008-10
- …but Pepsi is going head to head in the on-trade
-
- Figure 28: UK on-premise brand value share of the carbonated soft drinks market, 2008-10
Companies and Products
-
- Key points
- AG Barr plc
- Background
- Product range
- Recent activity
- Britvic
- Background
- Product range
- Recent activity
- Coca-Cola
- Background
- Product range
- Recent activity
- PepsiCo
- Background
- Product range
- Recent activity
Brand Research
-
- Brand map
-
- Figure 29: Attitudes towards and usage of fizzy drink brands, March 2011
- Brand attitudes
-
- Figure 30: Attitudes, by fizzy drink brand, March 2011
- Brand personality
-
- Figure 31: Fizzy drink brand personality – macro image, March 2011
-
- Figure 32: Fizzy drink brand personality – micro image, March 2011
- Correspondence analysis
- Brand experience
-
- Figure 33: Fizzy drink brand usage, March 2011
-
- Figure 34: Satisfaction with various fizzy drink brands, March 2011
-
- Figure 35: Consideration of fizzy drink brands, March 2011
-
- Figure 36: Consumer perceptions of current fizzy drink brand performance, March 2011
-
- Figure 37: Fizzy drink brand recommendation – Net Promoter Score, March 2011
- Brand index
-
- Figure 38: Fizzy drink brand index, March 2011
- Figure 39: Fizzy drink brand index versus recommendation, March 2011
- Target group analysis
-
- Figure 40: Target groups, March 2011
-
- Figure 41: Fizzy drink brand usage, by target groups, March 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Channels to Market
-
- Key points
- The take-home channel is more dominant than ever
-
- Figure 42: Volume sales in the total carbonated soft drinks market, by channel, 2008-10
- Supermarkets draw in value-conscious customers…
-
- Figure 43: Volume and value sales in the take-home carbonated soft drinks market, by channel, 2008-10
- …but impulse is starting to pick up
- Challenging on-trade environment
-
- Figure 44: Number of pub outlets, 2005-15
Brand Communication and Promotion
-
- Key points
- Adspend declines as revenues pick up
-
- Figure 45: Above-the-line spend for the total carbonated soft drinks market, 2006/07-2010/11*
- Original Coke advertising is omnipresent…
-
- Figure 46: Above-the-line spend for the top ten brands in the carbonated soft drinks market, 2008-11*
- …but low-calorie brands are increasingly seeing support
- Diet Coke embraces fashion
Consumer Usage of Carbonated Soft Drinks
-
- Key points
- A recessionary boost – particularly for non-colas
-
- Figure 47: Trends in drink types consumed in the past 12 months, 2006-10
- Colas benefit from greater frequency of usage
-
- Figure 48: Number and frequency of occasions for drinking fizzy carbonates, 2010
- Fizzy carbonates mainly drunk by younger C2DEs
-
- Figure 49: Average drinking occasions per month for carbonated soft drinks, by gender, age and socio-economic group, 2010
- Diet drinks overtake standard
-
- Figure 50: Carbonated soft drinks bought or drunk in the past 12 months, April 2011
- Low-calorie colas find right combination between taste and dieting
-
- Figure 51: How attitudes towards taste and price of carbonated soft drinks have changed now compared to a year ago – standard drinkers versus low/no-calorie drinkers, April 2011
- Premium soft drinks are the logical next step for low-calorie drinks
-
- Figure 52: Index of standard, low/no-calorie and premium carbonated soft drinks bought or drunk in the past 12 months, by gender, age and socio-economic group, April 2011
-
- Figure 53: Major three reasons people would pay more for a premium soft drink, December 2009
- Cans are king – but there is a lack of flexibility around smaller formats
-
- Figure 54: Trends in types of colas drunk most often, 2007-10
-
- Figure 55: Trends in kinds of fizzy soft drinks (excluding colas) drunk most often, 2007-10
Consumer Occasions for Carbonated Soft Drinks Usage
-
- Key points
- Carbonated soft drinks remain largely for in-home consumption
-
- Figure 56: Occasions people buy carbonated soft drinks for, April 2011
- Expanding their focus more towards out-of-home occasions…
-
- Figure 57: Occasions people buy carbonated soft drinks for compared to occasions that people buy bottled water for, April 2011
- …particularly when targeting young drinkers
-
- Figure 58: Occasions people buy carbonated soft drinks for – 16-24-year-olds versus all drinkers, April 2011
Consumer Attitudes towards Carbonated Soft Drinks
-
- Key points
- Consumers increasingly care about the calories they consume
-
- Figure 59: Attitudes towards carbonated soft drinks now compared to a year ago, April 2011
-
- Figure 60: Attitudes towards carbonated soft drinks now compared to a year ago, by gender, April 2011
- Consumers put their trust in the big brands
- Being cheap and a treat makes carbonates a compelling proposition
-
- Figure 61: General attitudes towards carbonated soft drinks, April 2011
- Young drinkers love the fact that carbonates are a ‘guilty pleasure’
-
- Figure 62: Net agreement in general attitudes towards carbonated soft drinks – 16-34-year-olds versus over-35s*, April 2011
- Variety keeps young drinkers interested…
- …and is a key appeal of premium soft drinks
-
- Figure 63: General attitudes towards carbonated soft drinks – all drinkers versus premium drinkers, April 2011
Appendix – Internal Market Environment
-
-
- Figure 64: What extra money is spent on, selected statements, by demographics, May 2011
-
Appendix – Broader Market Environment
-
-
- Figure 65: GDP, PDI, consumer expenditure and savings, at constant 2006 prices, 2006-16
- Figure 66: Trends in the age structure of the UK population, 2006-16
-
Appendix – Competitive Context
-
-
- Figure 67: Drink types consumed in the past 12 months, by demographics, 2010
- Figure 68: Drink types consumed in the past 12 months, by demographics, 2010
-
Appendix – Brand Research
-
-
- Figure 69: Brand usage, March 2011
- Figure 70: Brand commitment, March 2011
-
- Figure 71: Brand momentum, March 2011
- Figure 72: Brand diversity, March 2011
-
- Figure 73: Brand satisfaction, March 2011
- Figure 74: Brand recommendation, March 2011
-
- Figure 75: Brand attitude, March 2011
- Figure 76: Brand image – Macro image, March 2011
-
- Figure 77: Brand image – Micro image, March 2011
- Figure 78: Profile of target groups, by demographics, March 2011
- Figure 79: Psychographic segmentation, by target groups, March 2011
- Figure 80: Brand usage, by target groups, March 2011
-
- Figure 81: Brand index, March 2011
-
Appendix – Consumer Usage
-
-
- Figure 82: Frequency of drinking colas, by demographics, 2010
-
- Figure 83: Frequency of drinking fizzy soft drinks (excluding cola), by demographics, 2010
-
- Figure 84: Frequency of drinking fizzy minerals as mixers for alcoholic drinks, by demographics, 2010
-
- Figure 85: Volumetric for drinking colas, by demographics, 2010
-
- Figure 86: Volumetric for drinking fizzy soft drinks (excluding cola), by demographics, 2010
-
- Figure 87: Most popular carbonated soft drinks bought or drunk in the past 12 months, by demographics, April 2011
-
- Figure 88: Next most popular carbonated soft drinks bought or drunk in the past 12 months, by demographics, April 2011
-
- Figure 89: Most popular carbonated soft drinks bought or drunk in the past 12 months, by demographics, April 2011
-
- Figure 90: Next most popular carbonated soft drinks bought or drunk in the past 12 months, by demographics, April 2011
-
Appendix – Consumer Occasions for Carbonated Soft Drinks Usage
-
-
- Figure 91: Occasions people buy carbonated soft drinks for, by demographics, April 2011
-
- Figure 92: Most popular general attitudes towards carbonated soft drinks, by demographics, April 2011
-
- Figure 93: Next most popular general attitudes towards carbonated soft drinks, by demographics, April 2011
-
Appendix – Consumer Attitudes towards Carbonated Soft Drinks
-
-
- Figure 94: Most popular attitudes towards carbonated soft drinks now compared to a year ago, by demographics, April 2011
-
- Figure 95: Next most popular attitudes towards carbonated soft drinks now compared to a year ago, by demographics, April 2011
-
- Figure 96: Most popular attitudes towards carbonated soft drinks now compared to a year ago, by demographics, April 2011
-
- Figure 97: Next most popular attitudes towards carbonated soft drinks now compared to a year ago, by demographics, April 2011
-
Back to top