Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Market size and forecast of sandwiches, best and worst case scenarios, 2005-15
- Market factors
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- Figure 2: Agreement with selected eating habits statements, by sandwich bar usage, 2010
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- Figure 3: Unemployment rate, 2005-15
- Companies, brands and innovation
- Foodservice sandwich brands
- Foodservice brands – other lunchtime foods
- Food manufacturers
- Innovation
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- Figure 4: NPD activity in sandwiches, wraps and salads, % by company, 2008-11
- The consumer
- Where consumers eat lunch
- How often do consumers make their own lunch?
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- Figure 5: Frequency of bringing lunch from home, March 2011
- Lunchtime food choices
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- Figure 6: Type of food eaten for lunch on weekdays, March 2011
- Where do consumers buy lunch out-of-home?
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- Figure 7: Where lunch is bought on weekdays, March 2011
- Attitudes towards lunch during the week
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- Figure 8: Attitudes towards buying lunch on weekdays, March 2011
- What we think?
Issues in the Market
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- How has the economy affected sandwich and lunchtime sales?
- What are consumers’ attitudes towards lunch out-of-home?
- How can menu and flavour innovation help drive sales?
- How can introducing an element of fun help freshen up promotions?
Future Opportunities
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- The next step in convenient retailing
- Maximising the functional food trend in the foodservice environment
Internal Market Environment
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- Key points
- Grazing trends
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- Figure 9: Agreement with selected eating habits statements, by sandwich bar usage, 2010
- Health concerns
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- Figure 10: Agreement with selected healthy lifestyle statements, by sandwich bar usage, 2010
- Negative press
- Allergies/intolerances
- Ethical concerns
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- Figure 11: Agreement with selected healthy lifestyle statements, by sandwich bar usage, 2010
Broader Market Environment
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- Key points
- Dark clouds ahead?
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- Figure 12: GFK NOP Consumer Confidence Index, January 2007-April 2011
- Figure 13: Consumer expenditure, at current and constant prices, 2005-15
- Operators having to balance rising costs versus consumers sensitive to price increases
- Working population
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- Figure 14: Unemployment rate, 2005-15
- Figure 15: Consumer spending priorities, January 2011-April 2011
- Figure 16: Agreement with selected lifestyle statements, by sandwich bar usage, 2010
- Aging population is an issue for the market
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- Figure 17: Trends in the age structure of the UK population, 2005-15
- Figure 18: Forecast adult population trends, by lifestage, 2005-15
Who’s Innovating?
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- Key points
- New concepts
- Menu additions
- Half and half
- Trend for chunky soups
- Trend in simple sarnies – but what makes them successful compared to the failure of M&S’s jam one?
- Awards
- British Sandwich Designer of the Year
- British Sandwich Industry Awards (the ‘Sammies’)
Market Size and Forecast for Sandwiches
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- Key points
- Is the sandwich market mature?
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- Figure 19: UK retail value sales of sandwiches, 2005-15
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- Figure 20: Consumer eating habits, June 2009-March 2011
- Going forward
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- Figure 21: Market size and forecast of sandwiches, best and worst case scenarios, 2005-15
- Examples of financial performance
- Up
- Middle of the road
- Down
- Methodology
Companies and Products – Foodservice Brands – Sandwiches
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- Key points
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- Figure 22: Selected sandwich foodservice brands, 2011
- Bagel Factory
- Baguette Express
- Benugo
- Birleys
- Cooks the Bakery
- EAT
- Greggs
- Martins Bakers & Sandwich Makers
- Pret A Manger
- Philpotts
- Spianata & Co
- Subway
- Treats Sandwich Bars
- Upper Crust
Companies and Products – Foodservice Brands – Other Lunchtime Foods
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- Key points
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- Figure 23: Selected lunch foodservice brands, 2011
- Abokado
- Canteen
- Chilango
- Itsu
- Farm Collective
- Leon
- Patisserie Valerie
- Paul
- Piada
- Pod
- Salad Factory
- Square Pie
- Sumo Salad
- Tossed
- Wasabi
Companies and Products – Food Manufacturer Brands
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- Key point
- Buckingham Foods
- Cranks
- Cranswick
- Greencore
- Natures Way Foods
- Northern Foods
- Raynor Foods
- Samworth Brothers
- Uniq
Usage of Sandwich Bars
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- Key points
- Sandwich bar use falls marginally
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- Figure 24: Trends in frequency of visiting sandwich bar, 2006-10
- Takeaway more popular than eat in
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- Figure 25: Trends in sit in or takeaway in a sandwich bar, 2006-10
Where Consumers Eat Lunch
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- Key point
- Is lunch a ‘joyless experience’?
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- Figure 26: Where lunch is eaten on weekdays, March 2011
How Often Do Consumers Make Their Own Lunch?
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- Key points
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- Figure 27: Frequency of bringing lunch from home, March 2011
- In- versus out-of-home innovations
Lunchtime Food Choices
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- Key points
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- Figure 28: Type of food eaten for lunch on weekdays, March 2011
- Sandwiches – the resurgence of classic flavours (with a twist)
- Sandwich categories
- Life beyond sandwiches
- Demographic differences
Where Do Consumers Buy Lunch Out-Of-Home?
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- Key points
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- Figure 29: Where lunch is bought on weekdays, March 2011
- Demographic differences
Attitudes Towards Lunch During The Week
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- Key points
- Lunch – a highly price sensitive market
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- Figure 30: Attitudes towards buying lunch on weekdays, March 2011
- Cost issues
- Health issues
Sandwiches and Lunchtime Foods – Target Groups
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- Key points
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- Figure 31: Sandwiches and lunchtime foods target groups, March 2011
- Cut-price Consumers
- Home Bodies
- Treats for Students
- Packed Lunchers
Appendix – Usage of Sandwich Bars
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- Figure 32: Frequency of visiting sandwich bar, by detailed demographics, 2010
- Figure 33: Sit in or takeaway in a sandwich bar, by detailed demographics, 2010
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Appendix – Where Consumers Eat Lunch
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- At home
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- Figure 34: Lunch eaten at home on weekdays, by detailed demographics, March 2011
- At work (desk)
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- Figure 35: Lunch eaten at work desk weekdays, by detailed demographics, March 2011
- At work (canteen)
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- Figure 36: Lunch eaten at work in a canteen on weekdays, by detailed demographics, March 2011
- At a coffee shop/sandwich bar
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- Figure 37: Lunch eaten at a coffee shop/sandwich bar on weekdays, by detailed demographics, March 2011
- At a pub or restaurant
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- Figure 38: Lunch eaten at a pub or restaurant on weekdays, by detailed demographics, March 2011
- On the move
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- Figure 39: Lunch eaten at eat on the move on weekdays, by detailed demographics, March 2011
- Other
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- Figure 40: Lunch eaten at other, on weekdays, by detailed demographics, March 2011
Appendix – How Often Do Consumers Make Their Own Lunch?
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- Figure 41: Frequency of bringing lunch from home, by detailed demographics, March 2011
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- Figure 42: Frequency of bringing lunch from home, by most popular attitudes towards buying lunch on weekdays, March 2011
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- Figure 43: Frequency of bringing lunch from home, by next most popular attitudes towards buying lunch on weekdays, March 2011
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- Figure 44: Frequency of bringing lunch from home, by other attitudes towards buying lunch on weekdays, March 2011
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Appendix – Lunchtime Food Choices
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- Figure 45: Most popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
- Figure 46: Next most popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
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- Figure 47: Other type of food eaten for lunch on weekdays, by detailed demographics, March 2011
- Figure 48: Least popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
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- Figure 49: Type of food eaten for lunch on weekdays, by frequency of bringing lunch from home, March 2011
- Figure 50: Type of food eaten for lunch on weekdays, by most popular type of food eaten for lunch on weekdays, March 2011
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- Figure 51: Type of food eaten for lunch on weekdays, by next most popular type of food eaten for lunch on weekdays, March 2011
- Figure 52: Type of food eaten for lunch on weekdays, by other type of food eaten for lunch on weekdays, March 2011
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- Figure 53: Type of food eaten for lunch on weekdays, by least popular type of food eaten for lunch on weekdays, March 2011
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Appendix – Where Do Consumers Buy Lunch Out-Of-Home?
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- Figure 54: Where lunch is bought on weekdays, by detailed demographics, March 2011
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- Figure 55: Where lunch is bought on weekdays, by frequency of bringing lunch from home, March 2011
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Appendix – Attitudes Towards Lunch During The Week
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- Figure 56: Most popular attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
- Figure 57: Next most popular attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
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- Figure 58: Other attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
- Figure 59: Frequency of bringing lunch from home, by most popular attitudes towards buying lunch on weekdays, March 2011
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- Figure 60: Frequency of bringing lunch from home, by next most popular attitudes towards buying lunch on weekdays, March 2011
- Figure 61: Frequency of bringing lunch from home, by other attitudes towards buying lunch on weekdays, March 2011
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- Figure 62: Type of food eaten for lunch on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
- Figure 63: Type of food eaten for lunch on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
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- Figure 64: Type of food eaten for lunch on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
- Figure 65: Where lunch is bought on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
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- Figure 66: Where lunch is bought on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
- Figure 67: Where lunch is bought on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
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- Figure 68: Attitudes towards buying lunch on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
- Figure 69: Attitudes towards buying lunch on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
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- Figure 70: Attitudes towards buying lunch on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
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Appendix – Sandwiches and Lunchtime Foods – Target Groups
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- Figure 71: Sandwiches and lunchtime foods target groups, by detailed demographics, March 2011
- Figure 72: Sandwiches and lunchtime foods target groups, by where lunch is eaten on weekdays, March 2011
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- Figure 73: Sandwiches and lunchtime foods target groups, by frequency of bringing lunch from home, March 2011
- Figure 74: Sandwiches and lunchtime foods target groups, by type of food eaten for lunch on weekdays, March 2011
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- Figure 75: Sandwiches and lunchtime foods target groups, by where lunch is bought on weekdays, March 2011
- Figure 76: Sandwiches and lunchtime foods target groups, by attitudes towards buying lunch on weekdays, March 2011
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