Sandwiches and Lunchtime Foods - UK - May 2011

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Market size and forecast of sandwiches, best and worst case scenarios, 2005-15
Market factors
Figure 2: Agreement with selected eating habits statements, by sandwich bar usage, 2010
Figure 3: Unemployment rate, 2005-15
Companies, brands and innovation
Foodservice sandwich brands
Foodservice brands – other lunchtime foods
Food manufacturers
Innovation
Figure 4: NPD activity in sandwiches, wraps and salads, % by company, 2008-11
The consumer
Where consumers eat lunch
How often do consumers make their own lunch?
Figure 5: Frequency of bringing lunch from home, March 2011
Lunchtime food choices
Figure 6: Type of food eaten for lunch on weekdays, March 2011
Where do consumers buy lunch out-of-home?
Figure 7: Where lunch is bought on weekdays, March 2011
Attitudes towards lunch during the week
Figure 8: Attitudes towards buying lunch on weekdays, March 2011
What we think?
ISSUES IN THE MARKET
How has the economy affected sandwich and lunchtime sales?
What are consumers’ attitudes towards lunch out-of-home?
How can menu and flavour innovation help drive sales?
How can introducing an element of fun help freshen up promotions?
FUTURE OPPORTUNITIES
The next step in convenient retailing
Maximising the functional food trend in the foodservice environment
INTERNAL MARKET ENVIRONMENT
Key points
Grazing trends
Figure 9: Agreement with selected eating habits statements, by sandwich bar usage, 2010
Health concerns
Figure 10: Agreement with selected healthy lifestyle statements, by sandwich bar usage, 2010
Negative press
Allergies/intolerances
Ethical concerns
Figure 11: Agreement with selected healthy lifestyle statements, by sandwich bar usage, 2010
BROADER MARKET ENVIRONMENT
Key points
Dark clouds ahead?
Figure 12: GFK NOP Consumer Confidence Index, January 2007-April 2011
Figure 13: Consumer expenditure, at current and constant prices, 2005-15
Operators having to balance rising costs versus consumers sensitive to price increases
Working population
Figure 14: Unemployment rate, 2005-15
Figure 15: Consumer spending priorities, January 2011-April 2011
Figure 16: Agreement with selected lifestyle statements, by sandwich bar usage, 2010
Aging population is an issue for the market
Figure 17: Trends in the age structure of the UK population, 2005-15
Figure 18: Forecast adult population trends, by lifestage, 2005-15
WHO’S INNOVATING?
Key points
New concepts
Menu additions
Half and half
Trend for chunky soups
Trend in simple sarnies – but what makes them successful compared to the failure of M&S’s jam one?
Awards
British Sandwich Designer of the Year
British Sandwich Industry Awards (the ‘Sammies’)
MARKET SIZE AND FORECAST FOR SANDWICHES
Key points
Is the sandwich market mature?
Figure 19: UK retail value sales of sandwiches, 2005-15
Figure 20: Consumer eating habits, June 2009-March 2011
Going forward
Figure 21: Market size and forecast of sandwiches, best and worst case scenarios, 2005-15
Examples of financial performance
Up
Middle of the road
Down
Methodology
COMPANIES AND PRODUCTS – FOODSERVICE BRANDS – SANDWICHES
Key points
Figure 22: Selected sandwich foodservice brands, 2011
Bagel Factory
Baguette Express
Benugo
Birleys
Cooks the Bakery
EAT
Greggs
Martins Bakers & Sandwich Makers
Pret A Manger
Philpotts
Spianata & Co
Subway
Treats Sandwich Bars
Upper Crust
COMPANIES AND PRODUCTS – FOODSERVICE BRANDS – OTHER LUNCHTIME FOODS
Key points
Figure 23: Selected lunch foodservice brands, 2011
Abokado
Canteen
Chilango
Itsu
Farm Collective
Leon
Patisserie Valerie
Paul
Piada
Pod
Salad Factory
Square Pie
Sumo Salad
Tossed
Wasabi
COMPANIES AND PRODUCTS – FOOD MANUFACTURER BRANDS
Key point
Buckingham Foods
Cranks
Cranswick
Greencore
Natures Way Foods
Northern Foods
Raynor Foods
Samworth Brothers
Uniq
USAGE OF SANDWICH BARS
Key points
Sandwich bar use falls marginally
Figure 24: Trends in frequency of visiting sandwich bar, 2006-10
Takeaway more popular than eat in
Figure 25: Trends in sit in or takeaway in a sandwich bar, 2006-10
WHERE CONSUMERS EAT LUNCH
Key point
Is lunch a ‘joyless experience’?
Figure 26: Where lunch is eaten on weekdays, March 2011
HOW OFTEN DO CONSUMERS MAKE THEIR OWN LUNCH?
Key points
Figure 27: Frequency of bringing lunch from home, March 2011
In- versus out-of-home innovations
LUNCHTIME FOOD CHOICES
Key points
Figure 28: Type of food eaten for lunch on weekdays, March 2011
Sandwiches – the resurgence of classic flavours (with a twist)
Sandwich categories
Life beyond sandwiches
Demographic differences
WHERE DO CONSUMERS BUY LUNCH OUT-OF-HOME?
Key points
Figure 29: Where lunch is bought on weekdays, March 2011
Demographic differences
ATTITUDES TOWARDS LUNCH DURING THE WEEK
Key points
Lunch – a highly price sensitive market
Figure 30: Attitudes towards buying lunch on weekdays, March 2011
Cost issues
Health issues
SANDWICHES AND LUNCHTIME FOODS – TARGET GROUPS
Key points
Figure 31: Sandwiches and lunchtime foods target groups, March 2011
Cut-price Consumers
Home Bodies
Treats for Students
Packed Lunchers
APPENDIX – USAGE OF SANDWICH BARS
Figure 32: Frequency of visiting sandwich bar, by detailed demographics, 2010
Figure 33: Sit in or takeaway in a sandwich bar, by detailed demographics, 2010
APPENDIX – WHERE CONSUMERS EAT LUNCH
At home
Figure 34: Lunch eaten at home on weekdays, by detailed demographics, March 2011
At work (desk)
Figure 35: Lunch eaten at work desk weekdays, by detailed demographics, March 2011
At work (canteen)
Figure 36: Lunch eaten at work in a canteen on weekdays, by detailed demographics, March 2011
At a coffee shop/sandwich bar
Figure 37: Lunch eaten at a coffee shop/sandwich bar on weekdays, by detailed demographics, March 2011
At a pub or restaurant
Figure 38: Lunch eaten at a pub or restaurant on weekdays, by detailed demographics, March 2011
On the move
Figure 39: Lunch eaten at eat on the move on weekdays, by detailed demographics, March 2011
Other
Figure 40: Lunch eaten at other, on weekdays, by detailed demographics, March 2011
APPENDIX – HOW OFTEN DO CONSUMERS MAKE THEIR OWN LUNCH?
Figure 41: Frequency of bringing lunch from home, by detailed demographics, March 2011
Figure 42: Frequency of bringing lunch from home, by most popular attitudes towards buying lunch on weekdays, March 2011
Figure 43: Frequency of bringing lunch from home, by next most popular attitudes towards buying lunch on weekdays, March 2011
Figure 44: Frequency of bringing lunch from home, by other attitudes towards buying lunch on weekdays, March 2011
APPENDIX – LUNCHTIME FOOD CHOICES
Figure 45: Most popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
Figure 46: Next most popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
Figure 47: Other type of food eaten for lunch on weekdays, by detailed demographics, March 2011
Figure 48: Least popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
Figure 49: Type of food eaten for lunch on weekdays, by frequency of bringing lunch from home, March 2011
Figure 50: Type of food eaten for lunch on weekdays, by most popular type of food eaten for lunch on weekdays, March 2011
Figure 51: Type of food eaten for lunch on weekdays, by next most popular type of food eaten for lunch on weekdays, March 2011
Figure 52: Type of food eaten for lunch on weekdays, by other type of food eaten for lunch on weekdays, March 2011
Figure 53: Type of food eaten for lunch on weekdays, by least popular type of food eaten for lunch on weekdays, March 2011
APPENDIX – WHERE DO CONSUMERS BUY LUNCH OUT-OF-HOME?
Figure 54: Where lunch is bought on weekdays, by detailed demographics, March 2011
Figure 55: Where lunch is bought on weekdays, by frequency of bringing lunch from home, March 2011
APPENDIX – ATTITUDES TOWARDS LUNCH DURING THE WEEK
Figure 56: Most popular attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
Figure 57: Next most popular attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
Figure 58: Other attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
Figure 59: Frequency of bringing lunch from home, by most popular attitudes towards buying lunch on weekdays, March 2011
Figure 60: Frequency of bringing lunch from home, by next most popular attitudes towards buying lunch on weekdays, March 2011
Figure 61: Frequency of bringing lunch from home, by other attitudes towards buying lunch on weekdays, March 2011
Figure 62: Type of food eaten for lunch on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
Figure 63: Type of food eaten for lunch on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
Figure 64: Type of food eaten for lunch on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
Figure 65: Where lunch is bought on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
Figure 66: Where lunch is bought on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
Figure 67: Where lunch is bought on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
Figure 68: Attitudes towards buying lunch on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
Figure 69: Attitudes towards buying lunch on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
Figure 70: Attitudes towards buying lunch on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
APPENDIX – SANDWICHES AND LUNCHTIME FOODS – TARGET GROUPS
Figure 71: Sandwiches and lunchtime foods target groups, by detailed demographics, March 2011
Figure 72: Sandwiches and lunchtime foods target groups, by where lunch is eaten on weekdays, March 2011
Figure 73: Sandwiches and lunchtime foods target groups, by frequency of bringing lunch from home, March 2011
Figure 74: Sandwiches and lunchtime foods target groups, by type of food eaten for lunch on weekdays, March 2011
Figure 75: Sandwiches and lunchtime foods target groups, by where lunch is bought on weekdays, March 2011
Figure 76: Sandwiches and lunchtime foods target groups, by attitudes towards buying lunch on weekdays, March 2011