Bleaches and disinfectants is a mature market that has shown a decline in retail value sales due to increasing competition from other products for the main cleaning tasks undertaken using these products, including other toilet care products and all-purpose, anti-bacterial cleaners. Raising prices that would boost value has also proved difficult, especially with limited scope for adding value.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Market Shares
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Use of Bleaches and Disinfectants
Consumer – Factors Influencing Purchase
Consumer Buying Behaviour
Consumer – Attitudes Towards Germs
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Usage of Bleaches and Disinfectants
Appendix – Factors Influencing Purchasing
Appendix – Consumer Buying Behaviour
Appendix – Attitudes Towards Germs
30th November 2011
“Along with launching more new fragrances, Zoflora has been targeting its 3 in 1 message of killing germs, eliminating odours and freshening rooms at those owning pets.” 
18th July 2011
“Having in the past been mainly focused on the bleaches market, Domestos has recently been extending its brand and promoting a wider repertoire of products for cleaning the toilet.”
|
More than eight out of ten main shoppers use bleach in their home, with only slightly fewer people using disinfectant. Heavy usage of bleach is, however, biased towards older age groups within the population.
