“With only a limited number of possible selling points for bleach, offering longer protection against germs is an important product differentiator for market-leading brand Domestos. But consumers also want bleaches to remove stains and limescale, so these aspects of the product (including added ingredients) could also be promoted more heavily, as well as a wider range of cleaning/disinfecting uses around the home.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Bleaches and Disinfectants
Consumer – Buying Behaviour
Consumer – Factors Influencing Choice
Consumer – Attitudes Towards Germs and Hygiene
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Usage of Bleaches and Disinfectants
Appendix – Buying Behaviour
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Germs and Hygiene
Appendix – Target Groups
30th November 2012
“Unilever’s Domestos brand used World Toilet Day to highlight its mission of safe and germ-free toilets for all and its continued support for improving sanitation and hygiene in developing countries.” 
20th July 2012
“With the rise in household waste recycling meaning there are now more bins than people in the UK, Challs International is looking to capitalise on the increased need for products for cleaning and freshening both indoor and outdoor bins.”
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What factors are having the biggest influence on sales?
