Table of Contents
Issues in the Market
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- Key issues
- Definitions
- Abbreviations
Future Opportunities
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- Trend: Power of One
- Trend: Many Mes
Market in Brief
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- Volume falls further in 2010
- Independent days
- Online and on the phone
- Where – and who
- Luxury, plans and preparations
Internal Market Environment
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- Key points
- More than one holiday still the norm
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- Figure 1: Number of holidays booked (UK and overseas), by holidaymakers in the last 12 months, 2010
- Most booked one month ahead or nearer
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- Figure 2: How far ahead bookings for holiday and short breaks were made, 2010
- Saving money vs splashing out
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- Figure 3: Amount spent on holidays (5 or more nights) and short breaks (1-4 nights) abroad, 2010
- Flights, trains, tunnel and taxes
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- Figure 4: Price and journey time comparison of air vs rail vs tunnel/car travel, travelling February 2011
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- Figure 5: Air Passenger Duty, as of November 2010
- Collapses keep coming
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- Figure 6: ATOL tour operator failures/closures in the UK, 2010
Broader Market Environment
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- Key points
- Recession gives way to austerity
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- Figure 7: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
- Figure 8: GDP quarterly percentage change, Q1 2004-Q3 2010
- Aging kids, aging adults
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- Figure 9: Trends in the age structure of the UK population, 2005-15
- ABs and C2s
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- Figure 10: Forecast adult population trends, by socio-economic group, 2005-15
- Singles’ significance
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- Figure 11: UK households, by size, 2005-15
- Broadband penetration increasing
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- Figure 12: Broadband penetration, by demographics, 2004-10
- Eurozone and the ‘far near’
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- Figure 13: Sterling exchange rates against selected currencies, 2005-10
Competitive Context
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- Key points
- Business travel creeps back
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- Figure 14: Overseas travel volumes, by purpose, 2005-10
- Holidays topped 2010 intentions
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- Figure 15: Expenditure priorities, 2005-10
Strengths and Weaknesses in the Market
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- Strengths
- Multiple holidays remain
- Leisure spending tops intentions
- Average spending overseas rises
- Demographic opportunities
- Internet development
- Weaknesses
- All holidays low point
- Collapses and consumer concern
- Uncertainty abounds
- Travel costs increase
- Willingness to drop holidays high
Who's Innovating?
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- Key points
- Burgeoning budget
- Taxing times
- Comparisons abound
- Home front
- Accommodation advances
- Google gets involved
- The present and future of travel
Market Size and Forecast
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- Key points
- Total holidays drop below 94 million
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- Figure 16: Domestic and overseas holidays and expenditure, 2005-15
- Domestic average down, overseas average up
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- Figure 17: Average spend per trip, 2005-15
- Forecasts
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- Figure 18: Value forecast of domestic holidays, 2005-15
- Figure 19: Volume forecast of domestic holidays, 2005-15
- Figure 20: Value forecast of overseas holidays, 2005-15
- Figure 21: Volume forecast of overseas holidays, 2005-15
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- Figure 22: Value forecast of all holidays, 2005-15
- Figure 23: Volume forecast of all holidays, 2005-15
- Forecast methodology
Segment Performance
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- Key points
- Independent increase
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- Figure 24: Inclusive holidays versus independent holidays abroad, by volume, 2005-10
- Non-flight growth
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- Figure 25: Total overseas holidays, by mode of transport, 2005-10
- Europe dominant
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- Figure 26: Outbound holiday visits, by region visited, 2005-10
- Spain stays number one
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- Figure 27: Outbound holiday visits, by country visited, 2005-10
Market Share
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- Key points
- Consolidation and competition
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- Figure 28: Overseas passengers licensed to UK travel companies, December 2010
Companies and Products
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- TUI
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- Figure 29: TUI Travel Plc UK and Ireland key financials, 2009 and 2010
- Thomas Cook
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- Figure 30: Thomas Cook Group Plc annual results – UK and Ireland, India and Middle East segment, 2008-09
- Figure 31: Thomas Cook Group Plc half-year results – UK and Ireland, India and Middle East segment, 2009-10
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- Figure 32: Thomas Cook Group Plc full-year results – UK and Ireland, India and Middle East segment, 2009-10
- British Airways (BA)
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- Figure 33: British Airways Group annual results, 2009-10
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- Figure 34: British Airways Group half-year results, 2009-10
- easyJet
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- Figure 35: easyJet annual results, 2009-10
- Ryanair
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- Figure 36: Annual results of Ryanair, 2009-10
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- Figure 37: Half-year Results of Ryanair, 2009-10
- P&O Ferries
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- Figure 38: P&O Ferries Division Holdings Limited annual results, 2008-09
- Eurostar/Eurotunnel
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- Figure 39: Eurotunnel annual financials, 2008-09
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- Figure 40: Eurotunnel half-year financials, 2009-10
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- Figure 41: Eurostar annual financials, 2008-09
- Figure 42: Eurostar half-year financials, 2009-10
- Expedia
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- Figure 43: Expedia.com Limited UK annual results, 2008-09
- TripAdvisor
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- Figure 44: TripAdvisor annual results, 2008-09
- InterContinental Hotels Group
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- Figure 45: InterContinental Hotels Group Plc annual results – EMEA segment, 2008-09
- Figure 46: InterContinental Hotels Group Plc half-year results – EMEA segment, 2009-10
Channels to Market
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- Key points
- Internet for information
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- Figure 47: Sources used to get information for holidays and short breaks, 2010
- Travel agents up but self-arranging top
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- Figure 48: How holidays were booked, 2010
Holidays Taken
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- Key points
- Who goes on what?
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- Figure 49: Holidays taken in last 12 months, November 2010
- UK for cost
- Europe versus rest of world
- No goes and age concern
Holiday Frequency
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- Key points
- Topping up and trading down
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- Figure 50: Number of holidays taken in past 12 months, November 2010
- European dominance
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- Figure 51: Number of holidays taken in past 12 months, by type of holidays taken, November 2010
Holiday Expenditure
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- Key points
- Overseas, over UK spend
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- Figure 52: Domestic and overseas holiday spending in the last 12 months, November 2010
- Value UK
- Income and going away
- More trips, more money
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- Figure 53: Domestic holiday spending in the last 12 months, by number of UK holidays taken in past 12 months, November 2010
- Figure 54: Overseas holiday spending in the last 12 months, by number of holidays taken overseas in past 12 months, November 2010
Holidays Taken Overseas
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- Key points
- Beach breaks top choice
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- Figure 55: Type of overseas holiday taken in last 12 months, November 2010
- Family findings
- Age and accommodation
- All-inclusive attraction
- Cost and type
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- Figure 56: Type of overseas holiday taken in last 12 months, by overseas holiday spending (£0-1,999) in the last 12 months, November 2010
- Figure 57: Type of overseas holiday taken in last 12 months, by overseas holiday spending (£2,000+) in the last 12 months, November 2010
Overseas Holiday Intentions
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- Key points
- Plans and popularity
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- Figure 58: Overseas holiday intentions for next 12 months, November 2010
- Sun seeking supreme
- Who plans what else?
- The no-goers
- Intention vs experience
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- Figure 59: Overseas holiday intentions for next 12 months, by most popular type of overseas holiday taken in last 12 months, November 2010
- Figure 60: Overseas holiday intentions for next 12 months, by next most popular type of overseas holiday taken in last 12 months, November 2010
Attitudes Towards Holidays
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- Key points
- Holiday opinions
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- Figure 61: Attitudes towards holidays, November 2010
- Age and getting away
- Luxury, necessary, a right?
- Soar away sun
- Travel guilt vs action
- Attitudes and types
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- Figure 62: Attitudes towards holidays, by any holidays, independent holidays and package holidays taken in last 12 months, November 2010
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- Figure 63: Attitudes towards holidays, by other holidays taken in last 12 months, November 2010
Attitudes Towards Holiday Expenditure
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- Key points
- Possible reactions
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- Figure 64: How holiday habits/plans would change if financial situation worsened, November 2010
- Go less or cut back elsewhere?
- Cut out and look to the UK
- Booking behaviour
- Domestic holidays and spending plans
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- Figure 65: How holiday habits/plans would change if financial situation worsened, by domestic holiday spending (£0-999) in the last 12 months, November 2010
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- Figure 66: How holiday habits/plans would change if financial situation worsened, by domestic holiday spending (£1,000+) in the last 12 months, November 2010
- Overseas spending and future intentions
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- Figure 67: How holiday habits/plans would change if financial situation worsened, by overseas holiday spending (£0-1,999) in the last 12 months, November 2010
- Figure 68: How holiday habits/plans would change if financial situation worsened, by overseas holiday spending (£2,000+) in the last 12 months, November 2010
Appendix – Market Size and Forecast
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- Figure 69: Value forecast of domestic holidays, best- and worst-case scenarios, 2010-15
- Figure 70: Volume forecast of domestic holidays, best- and worst-case scenarios, 2010-15
- Figure 71: Value forecast of overseas holidays, best- and worst-case scenarios, 2010-15
- Figure 72: Volume forecast of overseas holidays, best- and worst-case scenarios, 2010-15
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- Figure 73: Value forecast of all holidays, best- and worst-case scenarios, 2010-15
- Figure 74: Volume forecast of all holidays, best- and worst-case scenarios, 2010-15
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Appendix – Holidays Taken
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- Figure 75: Holidays taken in last 12 months, by demographics, November 2010
- Figure 76: UK and Europe Holidays taken in last 12 months, by demographics, November 2010
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- Figure 77: North America and Asia holidays taken in last 12 months, by demographics, November 2010
- Figure 78: Other holidays taken in last 12 months, by demographics, November 2010
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Appendix – Holiday Frequency
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- Figure 79: Number of holidays taken in past 12 months, by type of holidays taken in last 12 months, November 2010
- Figure 80: Number of holidays taken in past 12 months, by UK and Europe holidays taken in last 12 months, November 2010
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- Figure 81: Number of holidays taken in past 12 months, by Europe, North America and Asia holidays taken in last 12 months, November 2010
- Figure 82: Number of holidays taken in past 12 months, by Asia and ‘elsewhere’ holidays taken in last 12 months, November 2010
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- Figure 83: Number of holidays (1-3+ UK, 1 Europe) taken in past 12 months, by demographics, November 2010
- Figure 84: Number of holidays (2+ Europe, 1-2+ elsewhere) taken in past 12 months, by demographics, November 2010
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Appendix – Holiday Expenditure
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- Figure 85: Domestic holiday spending (£0-999) in the last 12 months, by demographics, November 2010
- Figure 86: Domestic holiday spending (£1,000-3,000+) in the last 12 months, by demographics, November 2010
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- Figure 87: Overseas holiday spending in the last 12 months, by demographics, November 2010
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Appendix – Holidays Taken Overseas
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- Figure 88: Type of overseas holiday taken in last 12 months, by holidays taken in last 12 months, November 2010
- Figure 89: Type of overseas holiday taken in last 12 months, by holidays taken in last 12 months (UK and Europe), November 2010
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- Figure 90: Type of overseas holiday taken in last 12 months, by holidays taken in last 12 months (Europe, North America and Asia), November 2010
- Figure 91: Type of overseas holiday taken in last 12 months, by holidays taken in last 12 months (Asia, ‘elsewhere’), November 2010
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- Figure 92: Type of overseas holiday taken in last 12 months, by number of holidays taken in past 12 months (1-3+ UK, 1 Europe), November 2010
- Figure 93: Type of overseas holiday taken in last 12 months, by number of holidays taken in past 12 months (2-3+ Europe, 1-2+ elsewhere) November 2010
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- Figure 94: Most popular type of overseas holiday taken in last 12 months, by demographics, November 2010
- Figure 95: Next most popular type of overseas holiday taken in last 12 months, by demographics, November 2010
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Appendix – Overseas Holiday Intentions
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- Figure 96: Overseas holiday intentions for next 12 months, by holidays taken in last 12 months, November 2010
- Figure 97: Overseas holiday intentions for next 12 months, by holidays taken in last 12 months (UK and Europe), November 2010
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- Figure 98: Overseas holiday intentions for next 12 months, by holidays taken in last 12 months (North America and Asia), November 2010
- Figure 99: Overseas holiday intentions for next 12 months, by holidays taken in last 12 months (‘elsewhere’), November 2010
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- Figure 100: Overseas holiday intentions for next 12 months, by number of holidays taken in past 12 months (1-3+ UK, 1 Europe), November 2010
- Figure 101: Overseas holiday intentions for next 12 months, by number of holidays taken in past 12 months (2-3+ Europe,1-2+ ‘elsewhere’), November 2010
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- Figure 102: Overseas holiday intentions for next 12 months, by domestic holiday spending in the last 12 months (£0-999), November 2010
- Figure 103: Overseas holiday intentions for next 12 months, by domestic holiday spending in the last 12 months (£1,000+), November 2010
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- Figure 104: Overseas holiday intentions for next 12 months, by overseas holiday spending in the last 12 months (£0-1,999), November 2010
- Figure 105: Overseas holiday intentions for next 12 months, by overseas holiday spending in the last 12 months (£2,000+), November 2010
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- Figure 106: Most popular overseas holiday intentions for next 12 months, by demographics, November 2010
- Figure 107: Next most popular overseas holiday intentions for next 12 months, by demographics, November 2010
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Appendix – Attitudes Towards Holidays
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- Figure 108: Attitudes towards holidays, by holidays taken in last 12 months, November 2010
- Figure 109: Attitudes towards holidays, by holidays taken in last 12 months (UK and Europe), November 2010
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- Figure 110: Attitudes towards holidays, by holidays taken in last 12 months (North America and Asia), November 2010
- Figure 111: Attitudes towards holidays, by holidays taken in last 12 months (Asia and ‘elsewhere’), November 2010
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- Figure 112: Attitudes towards holidays, by number of holidays taken in past 12 months (1-3+ UK, 1 Europe) November 2010
- Figure 113: Attitudes towards holidays, by number of holidays taken in past 12 months (2-3+ Europe, 1-2+ ‘elsewhere’) November 2010
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- Figure 114: Attitudes towards holidays, by most popular overseas holiday intentions for next 12 months, November 2010
- Figure 115: Attitudes towards holidays, by next most popular overseas holiday intentions for next 12 months, November 2010
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- Figure 116: Attitudes towards holidays, by other overseas holiday intentions for next 12 months, November 2010
- Figure 117: Most popular attitudes towards holidays, by demographics, November 2010
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- Figure 118: Next most popular attitudes towards holidays, by demographics, November 2010
- Figure 119: Other attitudes towards holidays, by demographics, November 2010
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- Figure 120: Least popular attitudes towards holidays, by demographics, November 2010
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Appendix – Attitudes Towards Holiday Expenditure
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- Figure 121: How holiday habits/plans would change if financial situation worsened, by most popular attitudes towards holidays, November 2010
- Figure 122: How holiday habits/plans would change if financial situation worsened, by next most popular attitudes towards holidays, November 2010
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- Figure 123: How holiday habits/plans would change if financial situation worsened, by other attitudes towards holidays, November 2010
- Figure 124: How holiday habits/plans would change if financial situation worsened, by least popular attitudes towards holidays, November 2010
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- Figure 125: How holiday habits/plans would change if financial situation worsened, by holidays taken in last 12 months, November 2010
- Figure 126: How holiday habits/plans would change if financial situation worsened, by holidays taken in last 12 months (UK and Europe), November 2010
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- Figure 127: How holiday habits/plans would change if financial situation worsened, by holidays taken in last 12 months (North America and Asia), November 2010
- Figure 128: How holiday habits/plans would change if financial situation worsened, by holidays taken in last 12 months (‘elsewhere’), November 2010
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- Figure 129: How holiday habits/plans would change if financial situation worsened, by number of holidays taken in past 12 months (1-3 UK, 1+ Europe), November 2010
- Figure 130: How holiday habits/plans would change if financial situation worsened, by number of holidays taken in past 12 months (2-3 Europe, 1-2+ ‘elsewhere’), November 2010
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- Figure 131: How holiday habits/plans would change if financial situation worsened, by most popular type of overseas holiday taken in last 12 months, November 2010
- Figure 132: How holiday habits/plans would change if financial situation worsened, by next most popular type of overseas holiday taken in last 12 months, November 2010
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- Figure 133: How holiday habits/plans would change if financial situation worsened, by most popular overseas holiday intentions for next 12 months, November 2010
- Figure 134: How holiday habits/plans would change if financial situation worsened, by next most popular overseas holiday intentions for next 12 months, November 2010
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- Figure 135: How holiday habits/plans would change if financial situation worsened, by other overseas holiday intentions for next 12 months, November 2010
- Figure 136: Most popular holiday habit/plan changes if financial situation worsened, by demographics, November 2010
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- Figure 137: Next most popular holiday habit/plan changes if financial situation worsened, by demographics, November 2010
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