This report considers the impact on holidays of the recession and the (official) post-recession period of 2010, analysing the strengths and weaknesses of the market and the challenges and opportunities operators face as a result. It examines consumer behaviour and attitudes towards holidays, relevant trends, key market factors and possible future developments
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Broader Market Environment
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Market Size and Forecast
Segment Performance
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Consumer
Consumer
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Holidays Taken
Holiday Frequency
Holiday Expenditure
Holidays Taken Overseas
Overseas Holiday Intentions
Attitudes Towards Holidays
Attitudes Towards Holiday Expenditure
Brand/Company
Brand/Company
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Data
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Appendix – Market Size and Forecast
Appendix – Holidays Taken
Appendix – Holiday Frequency
Appendix – Holiday Expenditure
Appendix – Holidays Taken Overseas
Appendix – Overseas Holiday Intentions
Appendix – Attitudes Towards Holidays
Appendix – Attitudes Towards Holiday Expenditure
22nd September 2011
“Following a period of major capacity cuts, company collapses and weakened demand, a much reduced package holiday market is showing signs of value growth despite widespread discounting to attract consumers. The all-inclusive segment is leading this recovery, but not without controversy.” 
26th August 2011
“Across the second quarter of 2011, the number of holidays abroad taken by UK residents increased year on year. Headlines heralding a recovery in the overseas market are premature, however.”
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The number of overseas holidays continued to fall in 2010, dropping an estimated 5% following 2009’s 15% decline. Some 36.4 million such trips were taken across the year.
