Table of Contents
Issues in the Market
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- Definition
- Consumer research
Market in Brief
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- A dynamic market
- Tomato leads but ethnic sauces grow in popularity
- NPD remained lively but lacked innovation
- Own-labels are strong
- Low frequency of use
European Market Size and Forecast
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- Key points
- Slowdown in growth
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- Figure 1: Retail value sales of cooking sauces in local currency, by country, 2004-14
- Potential for growth in some countries
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- Figure 2: Retail volume sales of cooking sauces, by country, 2004-14
- Spend Per Capita
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- Figure 3: Cooking Sauces: Spend per capita (population), 2004-14
Market Segmentation
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- Key points
- The ‘Big 5’
- France – intense NPD to support sales
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- Figure 4: France - Cooking sauces: Market segmentation, by volume and value, 2009
- Germany – room for growth
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- Figure 5: Germany - Cooking sauces: Market segmentation, by volume and value, 2009
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- Figure 6: Italy - Cooking sauces: Market segmentation, by volume and value, 2008
- Spain – NPD to reinvigorate a traditional market
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- Figure 7: Spain - Cooking sauces: Market segmentation, by volume and value, 2009
- UK – Italian sauces dominate
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- Figure 8: UK - Cooking sauces: Market segmentation, by volume and value, 2009
- Other European countries
- Belgium
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- Figure 9: Belgium - Cooking sauces: Market segmentation, by volume and value, 2009
- Czech Republic
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- Figure 10: Czech Republic - Cooking sauces: Market segmentation, by volume and value, 2009
- Hungary
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- Figure 11: Hungary - Cooking sauces: Market segmentation, by volume and value, 2009
- Russia
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- Figure 12: Russia - Cooking sauces: Market segmentation, by volume and value, 2009
Companies and Product Innovation
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- Key points
- Europe maintains leadership
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- Figure 13: Percentage of new product launches, by region, 2010
- UK is the most lively market
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- Figure 14: Percentage of new product launches, by top ten European countries, 2010
- Figure 15: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2010
- Latest NPD
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- Figure 16: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2010
- France – strong growth for organic ranges
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- Figure 17: Percentage of new product launches, France, 2007-10
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- Figure 18: Top five claims on new product development, France, 2007-10
- Most innovative products
- Germany – Strong NPD activity in 2009-10
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- Figure 19: Percentage of new product launches, Germany, 2007-10
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- Figure 20: Top five claims on new product development, Germany, 2007-10
- Most innovative products
- Italy – pasta sauces lead NPD
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- Figure 21: Percentage of new product launches, Italy, 2007-10
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- Figure 22: Top five claims on new product development, Italy, 2007-10
- Most innovative products
- Spain – packaging shapes NPD
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- Figure 23: Percentage of new product launches, Spain, 2007-10
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- Figure 24: Top five claims on new product development, Spain, 2007-10
- Most innovative products
- UK – strong focus on naturalness
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- Figure 25: Percentage of new product launches, UK, 2007-10
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- Figure 26: Top five claims on new product development, UK, 2007-10
- Most innovative products
The Consumer
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- France
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- Figure 27: Trends in use and frequency of use of cooking sauces (including pasta sauces), France, 2007-09
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- Figure 28: Trends in types of cooking sauces (including pasta sauces) used most often, France, 2007-09
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- Figure 29: Trends in packaging types of cooking sauces (including pasta sauces) used most often, France, 200709
- Germany
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- Figure 30: Trends in use and frequency of use of pasta sauces (cooking or pour over), Germany, 2007-09
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- Figure 31: Trends in types of pasta sauces (cooking or pour over) used most often, Germany, 2007-09
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- Figure 32: Trends in use and frequency of use of other cooking sauces (excluding pasta sauces), Germany, 2007-09
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- Figure 33: Trends in types of dishes of other cooking sauces (excluding pasta sauces) use, Germany, 2007-09
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- Figure 34: Figure 20: Trends in types of packaging of other cooking sauces (excluding pasta sauces) use most often, Germany, 2007-09
- GB
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- Figure 35: Trends in use and frequency of use of pasta sauces (cooking or pour over), GB, 2007-09
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- Figure 36: Trends in types of pasta sauces (cooking or pour over) used most often, GB, 2007-09
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- Figure 37: Trends in use and frequency of use of other cooking sauces (excluding pasta sauces), GB, 2005-09
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- Figure 38: Trends in types of dishes of other cooking sauces (excluding pasta sauces) use, GB, 2005-09
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- Figure 39: Trends in types of packaging of other cooking sauces (excluding pasta sauces) use most often, GB, 2006-09
- Spain
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- Figure 40: Trends in use of other cooking sauces (excluding pasta sauces), Spain, 2009
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- Figure 41: Trends in types of dishes of other cooking sauces (excluding pasta sauces) use, Spain, 2009
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- Figure 42: Trends in types of packaging of other cooking sauces (excluding pasta sauces) use most often, Spain, 2009
- Attitudinal statements
- France
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- Figure 43: Trends in agreement with selected lifestyle statements, France, 2005-09
- Germany
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- Figure 44: Trends in agreement with selected lifestyle statements, Germany, 2005-09
- GB
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- Figure 45: Trends in agreement with selected lifestyle statements, GB, 2005-09
- Spain
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- Figure 46: Trends in agreement with selected lifestyle statements, Spain, 2005-09
Appendix – Demographic Data
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- Figure 47: Frequency of use of cooking sauces (including pasta sauces), by demographics, France, 2009
- Figure 48: Frequency of use of pasta sauces (cooking or pour over), by demographics, Germany, 2009
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- Figure 49: Frequency of use of pasta sauces (cooking or pour over), by demographics, GB, 2009
- Figure 50: Frequency of use of other cooking sauces (excluding pasta sauces), by demographics, Germany, 2009
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- Figure 51: Frequency of use of other cooking sauces (excluding pasta sauces), by demographics, Spain, 2009
- Figure 52: Frequency of use of other cooking sauces (excluding pasta sauces), by demographics, GB, 2009
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- Figure 53: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 54: Agreement with selected lifestyle statements, by demographics, France, 2009
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- Figure 55: Agreement with selected lifestyle statements, by demographics, Germany, 2009
- Figure 56: Agreement with selected lifestyle statements, by demographics, Germany, 2009
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- Figure 57: Agreement with selected lifestyle statements, by demographics, Spain, 2009
- Figure 58: Agreement with selected lifestyle statements, by demographics, Spain, 2009
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- Figure 59: Agreement with selected lifestyle statements, by demographics, GB, 2009
- Figure 60: Agreement with selected lifestyle statements, by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 61: Retail value sales of cooking sauces in local currency, by country, 2004-14
- Figure 62: Retail volume sales of cooking sauces, by country, 2004-14
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- Figure 63: Cooking Sauces: Spend per capita (population), 2004-14
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