Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Overview: Portable and healthful snacks appeal to consumers
- Growth forecast to continue thanks to health-conscious shoppers
- Defining and redefining the segments, the market, and the competition
- Supercenters and warehouse stores are the strongest retail channels
- Brand name offerings versus private label
- Consumption often connected to health, sometimes to demographics
- Gender, age, and snacking consumption habits
- Shifting the focus of healthy snacking
Insights and Opportunities
-
- Fitting healthy snacks to a mobile lifestyle
- Sending healthy snacks to school
- The possibilities of flavors
- Celebrate nutrient density
Inspire Insights
-
- Trend: A Simple Balance for Health
Market Size and Forecast
-
- Key points
- Consumers willing to invest in more nutritious (and expensive) snacks
- Sales and forecast of nuts and dried fruit
-
- Figure 1: Total U.S. retail sales and forecast of nuts, seeds, dried fruit, and trail mixes, at current prices, 2005-15
- Figure 2: Total U.S. retail sales and forecast of nuts, seeds, dried fruit, and trail mixes, at inflation-adjusted prices, 2005-15
- Fan chart forecast
-
- Figure 3: Total U.S. retail sales and fan chart forecast of nuts, seeds, dried fruit, and trail mixes, at current prices, 2005-15
- Walmart sales
Market Drivers
-
- Healthier alternatives for aging Baby Boomers
-
- Figure 4: Population aged 18 or older, 2005-15
- With age comes heart disease, with nuts a positive solution
-
- Figure 5: Cardiovascular diseases, by gender and race/Hispanic origin, 2010
- Obesity across America
- The changing childhood snacking landscape
- Economic uptick making healthy snacks more affordable?
- Growth in complementary categories
Competitive Context
-
- Key points
- The gateway to good health
- The blurring of boundaries: trail mix
-
- Figure 6: Healthfulness rating of snack foods, September 2010
- Blurring the boundaries: health benefits
- Transform the product, keep the brand name
- Fusing fruit into many foods
- Positioning candy as a “healthy” snack means more competition for nuts and dried fruit
- A setback for junk food, progress for children
Segment Performance
-
- Key points
- Especially upbeat prospects for nuts and trail mix
- Sales of nuts and dried fruit, by segment
-
- Figure 7: Sales of nuts and dried fruit, segmented by type, 2009-10
Segment Performance—Nuts
-
- Key points
- Nuts are less indulgent than serious
- Sales and forecast of nuts
-
- Figure 8: Total U.S. sales and forecast of nuts, at current prices, 2005-15
Segment Performance—Dried Fruit
-
- Key points
- Natural sweetness and boost for fruit
- Sales and forecast of dried fruit
-
- Figure 9: Total U.S. sales and forecast of dried fruit, at current prices, 2005-15
- Variety defines dried fruit’s future
- FDMx sales of dried fruit by type
-
- Figure 10: FDMx sales of dried fruit, by type, 2009-10
Segment Performance—Trail Mix
-
- Key points
- Infinite variations on the mixing theme
- Sales and forecast of trail mix
-
- Figure 11: Total U.S. sales and forecast of trail mix, at current prices, 2005-15
Retail Channels
-
- Key points
- Big numbers for big box stores
- Sales of nuts and dried fruit, by channel
-
- Figure 12: Total U.S. retail sales and forecast of nuts, seeds, dried fruit, and trail mixes, by channel, 2009-10
Retail Channels—Supermarkets
-
- Key points
- An abundance of choices, even for value shoppers
- Supermarket sales of nuts and dried fruit
-
- Figure 13: FDMx supermarket sales of nuts and dried fruit, at current prices, 2005-10
Retail Channels—Supercenters and Warehouse Clubs
-
- Key points
- Pushing value shoppers’ buttons
- Supercenters and warehouse club sales of nuts and dried fruit
-
- Figure 14: Supercenters & warehouse club sales of nuts and dried fruit, at current prices, 2005-10
Retail Channels—Other
-
- Key points
- Real food purchased outside of the traditional supermarket
- Other retail sales of nuts and dried fruit
-
- Figure 15: Other retail sales of nuts and dried fruit, at current prices, 2005-10
Natural Channel Sales and Trends
-
- Key points
- Insights
- Sales of nuts and dried fruit in the natural channel
-
- Figure 16: Natural supermarket sales of nuts and dried fruit, at current prices, 2008-10
- Figure 17: Natural supermarket sales of nuts and dried fruit, at inflation-adjusted prices, 2008-10
- Natural channel sales by segment
-
- Figure 18: Natural supermarket sales of nuts and dried fruit, by segment, 2008 and 2010
- Leading brands
- Natural channel sales by organic content
-
- Figure 19: Natural supermarket sales of nuts and dried fruit, by organic content, 2008 and 2010
Leading Companies
-
- Key points
- Large companies work hard to maintain share
- FDMx sales of nuts and dried fruit by manufacturer
-
- Figure 20: Manufacturer FDMx sales of nuts and dried fruit in the U.S., 2009-10
- Figure 21: Private label FDMx sales of nuts and dried fruit in the U.S., 2005-09
Brand Share—Nuts
-
- Key points
- Even in a down economy, upscale and unique work
- Planters
- Paramount Farms/Roll International
- Diamond Foods
- Blue Diamond Growers
- Back to Nature
- Manufacturer and brand sales of nuts and seeds
-
- Figure 22: Selected FDMx manufacturer and brand sales of nuts and seeds, 2009-10
Brand Share—Dried Fruit
-
- Key points
- The future is bright for cranberries; renewing interest in traditional dried fruit poses challenge
- Manufacturer and brand sales of dried fruit
-
- Figure 23: Selected FDMx manufacturer and brand sales of dried fruit, 2009-10
Brand Share—Trail Mix
-
- Key points
- Growth for a few brand names, overall for robust private labels
- Manufacturer and brand sales of trail mix
-
- Figure 24: Selected FDMx manufacturer and brand sales of trail mix, 2009-10
Innovation and Innovators
-
- Key points
- A whole new menu of products for a recovering economy
- Nuts and seeds
-
- Figure 25: Nuts new product launches, 2004-10
- Dried fruit
-
- Figure 26: Dried fruit new product launches, 2004-10
Brands and Marketing Strategies
-
- Overview of the brand landscape
- Brand analysis
- Planters
-
- Figure 27: Brand analysis of Planters, 2010
-
- Figure 28: Planters, television ad, 2010
- Blue Diamond
-
- Figure 29: Brand analysis of Blue Diamond, 2010
- Figure 30: Blue Diamond Almonds, television ad, 2010
- Wonderful Pistachios
-
- Figure 31: Brand analysis of brand, 2010
- Figure 32: Wonderful Pistachios, television ad, 2010
- Ocean Spray Cranberries
-
- Figure 33: Brand analysis of Ocean Spray Cranberries, 2010
Snack Food Consumption
-
- Key points
- The price of health
- Modest snacking habit variations between the sexes
-
- Figure 34: Past month snack consumption, by gender, September 2010
- Nuts are a taste acquired over time
-
- Figure 35: Past month snack consumption, by age, September 2010
-
- Figure 36: Past month snack consumption, by presence of children in the HH, September 2010
- Income takes households beyond the basics
-
- Figure 37: Past month snack consumption, by HH income, September 2010
- Asian and Pacific Islander cultures are snack-friendly
-
- Figure 38: Past month snack consumption, by race, September 2010
Health Perception of Nuts and Dried Fruit
-
- Key points
- Both sexes perceive these as healthy snacks
-
- Figure 39: Healthfulness ranking of nuts, dried fruit and trail mix, by gender, September 2010
- A mixed bag of perceptions according to age
-
- Figure 40: Healthfulness ranking of nuts, dried fruit and trail mix, by age, September 2010
- Looking for energy, limiting intake of some food content
-
- Figure 41: Health concerns about nuts and dried fruit, by gender, September 2010
- Age-appropriate ideas of healthy eating
-
- Figure 42: Health concerns about nuts and dried fruit, by age, September 2010
Snacking on Nuts and Other Consumption Trends
-
- Key points
- Regular snacking is up while additions of nuts are down
-
- Figure 43: Nut consumption, by gender, September 2010
-
- Figure 44: Nut consumption, by age, September 2010
Nut Consumption—by Type of Nut
-
- Key points
- The nut consumer is particular, depending on age and gender
-
- Figure 45: Summary of nut consumption by type of nut, by gender, September 2010
-
- Figure 46: Summary of nut consumption by type of nut, by age, September 2010
- How nuts are consumed
-
- Figure 47: How nuts are consumed, by nut type, September 2010
-
- Figure 48: How top five nut types are consumed, by gender, September 2010
- Figure 49: How top five nut types are consumed, by age, September 2010
Snacking on Dried Fruit and Other Consumption Trends
-
- Key points
- Men snack, women eat salad
-
- Figure 50: Dried fruit consumption, by gender, September 2010
- Figure 51: Dried fruit consumption, by Hispanic origin, September 2010
Dried Fruit Consumption—by Type of Fruit
-
- Key points
- The cranberry is queen, the raisin is king
-
- Figure 52: Dried Fruit consumption, by type, by gender/ate alone, September 2010
-
- Figure 53: Dried fruit consumption, by type, by gender/part of meal/snack, September 2010
Trail Mixes
-
- Key points
- Gender equality, though different mixes appeal to each sex
-
- Figure 54: Trail mix consumption, among those who eat dried fruit, by gender, September 2010
- Figure 55: Types of trail mix, by gender, September 2010
Product Interest
-
- Key points
- Learning to love nuts for what they truly are
-
- Figure 56: New product interest in nuts and dried fruit, by gender, September 2010
-
- Figure 57: New product interest in nuts and dried fruit, by age, September 2010
Cluster Analysis: Nut Consumers
-
- Health-focused Mixers
- Characteristics
- Opportunity
- Regular Snackers
- Characteristics
- Opportunity
- Occasional Snackers
- Characteristics
- Opportunity
- Cluster characteristics
-
- Figure 58: Nut consumer clusters, October 2010
-
- Figure 59: Snack food consumption, by nut consumer clusters, October 2010
-
- Figure 60: Nut consumption, by nut consumer clusters, October 2010
-
- Figure 61: Product interests and health concerns, by nut consumer clusters, October 2010
- Cluster demographics
-
- Figure 62: Nut consumer clusters, by gender, October 2010
-
- Figure 63: Nut consumer clusters, by age, October 2010
-
- Figure 64: Nut consumer clusters, by household income, October 2010
-
- Figure 65: Nut consumer clusters by race/Hispanic origin, October 2010
- Cluster methodology
Custom Consumer Groups
-
- Key points
- The factors that put male and female consumers on common ground
-
- Figure 66: Past month snack consumption, by gender and income, September 2010
-
- Figure 67: Past month snack consumption, by gender and age, September 2010
-
- Figure 68: Past month snack consumption, by gender and presence of children in HH, September 2010
-
- Figure 69: Nut consumption, by gender and age, September 2010
SymphonyIRI Group Builders Panel Analysis: Key Household Purchase Measures
-
- Snack nuts/seeds/corn nuts
- Consumer insights on key purchase measures
- Brand map
-
- Figure 70: Brand map, selected brands of snack nuts buying rate, by household penetration, 52 weeks ending June 27, 2010
- Brand leader characteristics
- Key purchase measures
-
- Figure 71: Key purchase measures for the top brands of snack nuts, by household penetration, 52 weeks ending June 27, 2010
- Baking nuts
- Consumer insights on key purchase measures
- Brand map
-
- Figure 72: Brand map, selected brands of baking nuts buying rate, by household penetration, 52 weeks ending June 27, 2010
- Brand leader characteristics
- Key purchase measures
-
- Figure 73: Key purchase measures for the top brands of baking nuts, by household penetration, 52 weeks ending June 27, 2010
- Dried fruit
- Consumer insights on key purchase measures
- Brand map
-
- Figure 74: Brand map, selected brands of raisins buying rate, by household penetration, 52 weeks ending June 27, 2010
- Brand leader characteristics
- Key purchase measures
-
- Figure 75: Key purchase measures for the top brands of raisins, by household penetration, 52 weeks ending June 27, 2010
Appendix: Other Useful Consumer Tables
-
-
- Figure 76: Past month snack consumption, by education, September 2010
-
- Figure 77: Past month snack consumption, by marital status, September 2010
-
Appendix: IRI/Builders Panel Data Definitions
-
- IRI Consumer Network Metrics
Appendix: Trade Associations
Back to top