Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Future Opportunities
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- One of a kind
- Truly Italian
Market in Brief
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- Consumer confidence and spending priorities
- The eating out market
- Pizza/pasta restaurant/takeaway market
- Price promotions
- Modernisation
- Brand communication and promotion
Internal Market Environment
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- Key points
- Eating out market performance
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- Figure 1: Sales growth year on year (%) across leading restaurant and pub groups, January 2009-September 2010
- Healthy eating trends
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- Figure 2: Agreement with selected lifestyle statements, 2006-10
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- Figure 3: Healthy lifestyle trends, June 2010-August 2010
Broader Market Environment
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- Key points
- Consumers are still hesitant about the state of the economy and their own financial situation
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- Figure 4: GFK NOP Consumer Confidence Index, January 2006-September 2010
- Consumer spending priorities – experience is all
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- Figure 5: Consumer spending priorities, November 2009 and August 2010
- Living (and working) in an age of austerity
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- Figure 6: Agreement with selected lifestyle statements, 2006-10
- Mobile phone usage
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- Figure 7: Top ten sites visited in the last three months using a mobile phone, July 2009-October 2010
Competitive Context
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- Key points
- Out of home
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- Figure 8: Types of restaurants visited in the last three months, 2010
- In home
- Sales of carbohydrates
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- Figure 9: UK retail value sales of carbohydrates, 2005-09
- Pasta and noodles
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- Figure 10: Trends in frequency and usage of fresh or dried pasta and noodles in the last 12 months, 2006-10
- Pizza
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- Figure 11: Trends in frequency and usage of pizza in the last 12 months (excluding takeaways), 2006-10
- New retail brands entering the market:
- Also cashing in on the Saturday Night Effect
- Reformulated
- Repackaging
- New products
Strengths and Weakness in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- New menu launches
- Healthy eating
- Tapping into wider meal occasions
- Pizza by the slice
- Technological advancements
- Awards
- Charitable collaborations
- Redesigns and modernisation
- PizzaExpress’ ‘Living Lab’
- Food
- Ambience
- ‘The revitalisation of Zizzi’
Market Size and Forecast and Market Segmentation
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- Key points
- Market size and forecast
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- Figure 12: UK pizza and pasta restaurant/takeaway market, 2005-15
- Winners…
- ...and losers
- Market segmentation
- Forecast methodology
Market Share
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- Key points
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- Figure 13: Top pizza/pasta restaurant brands, 2010
Companies and Products
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- Key points
- Carluccio’s
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- Figure 14: Financial performance of Carluccio’s, 2009 and 2010
- Domino’s
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- Figure 15: Financial performance of Domino’s Pizza, 2008 and 2009
- Figure 16: Financial performance of Domino’s Pizza, 2009 and 2010
- Firezza
- Jamie’s Italian
- Papa John’s
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- Figure 17: Financial performance of Papa John’s, 2008 and 2009
- Perfect Pizza
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- Figure 18: Financial performance of Perfect Pizza, 2009 and 2010
- Pizza GoGo
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- Figure 19: Financial performance of Pizza GoGo, 2009 and 2010
- Pizza Hut
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- Figure 20: Financial performance of Pizza Hut UK, 2008 and 2009
- Prezzo
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- Figure 21: Financial performance of Prezzo, 2008 and 2009
- Figure 22: Financial performance of Prezzo, 2009 and 2010
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- Figure 23: Examples of Prezzo price promotions, 2010
- Gondola Group
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- Figure 24: Financial performance of Gondola Group, 2008 and 2009
- ASK
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- Figure 25: Examples of ASK price promotions, 2010
- PizzaExpress
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- Figure 26: Examples of PizzaExpress price promotions, 2010
- Living Lab
- Zizzi
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- Figure 27: Examples of Zizzi price promotions, 2010
- Tragus Group
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- Figure 28: Financial performance of Tragus Ltd, 2009 and 2010
- Bella Italia
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- Figure 29: Financial performance of Bella Italia, 2009 and 2010
- Strada
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- Figure 30: Examples of Strada price promotions, 2010
Brand Elements
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- Brand map
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- Figure 31: Attitudes towards and visitation of pizza and pasta restaurant brands, December 2010
- Brand attitudes
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- Figure 32: Attitudes by pizza and pasta restaurant brand, December 2010
- Brand personality
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- Figure 33: Pizza and pasta restaurant brand personality – macro image, December 2010
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- Figure 34: Pizza and pasta restaurant brand personality – micro image, December 2010
- Correspondence analysis
- Brand experience
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- Figure 35: Pizza and pasta restaurant brand visitation, December 2010
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- Figure 36: Satisfaction with various pizza and pasta restaurant brands, December 2010
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- Figure 37: Consideration of pizza and pasta restaurant brands, December 2010
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- Figure 38: Consumer perceptions of current pizza and pasta restaurant brand performance, December 2010
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- Figure 39: Pizza and pasta restaurant brand recommendation – Net Promoter Score, December 2010
- Brand index
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- Figure 40: Pizza and pasta restaurant brand index, December 2010
- Figure 41: Pizza and pasta restaurant brand index vs. recommendation, December 2010
- Target group analysis
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- Figure 42: Target groups, December 2010
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- Figure 43: Pizza and pasta restaurant brand visitation, by target groups, December 2010
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Brand Communication and Promotion
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- Key points
- Online and mobile advertising
- Interactivity
- Website usage
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- Figure 44: Total unique visitors for selected pizza/pasta restaurant/takeaway brands, June 2008-October 2010
- Figure 45: Average minutes per visit for selected pizza/pasta restaurant/takeaway brands, June 2008- October 2010
Pizza/Pasta Restaurants Visited
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- Key points
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- Figure 46: Pizza/pasta restaurants visited, November 2010
- Do consumers care if a pizza is authentic or not?
- Pizza/pasta restaurant/takeaway users
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- Figure 47: Pizza/pasta restaurants visited, by gender, socio-economic group and lifestage, November 2010
- Third agers are lapsed users of pizza/pasta restaurants
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- Figure 48: Lapsed users of pizza/pasta restaurants and takeaways, by gender, socio-economic group and lifestage, November 2010
Incentives for Eating at Pizza/Pasta Restaurants/Takeaways
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- Key points
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- Figure 49: Incentives for eating at pizza/pasta restaurants/takeaways, November 2010
Attitudes towards Healthy Eating and Pizza/Pasta Restaurants/Takeaways
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- Key points
- Dine-in operators need to be attuned to healthy eating trends, but takeaways are all about indulgence
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- Figure 50: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
Pizza/Pasta Restaurants/Takeaways Targeting Opportunities
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- Key points
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- Figure 51: Pizza/pasta restaurant/takeaway target groups, November 2010
- Enthusiasts
- Pizza/pasta restaurant/takeaway habits
- Demographic characteristics
- Freebie Fanatics
- Pizza/pasta restaurant/takeaway habits
- Demographic characteristics
- Disengaged
- Pizza/pasta restaurant/takeaway habits
- Demographic characteristics
Appendix – Internal Market Environment
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- Figure 52: Healthy lifestyle trends, by demographics, August 2010
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Appendix – Competitive Context
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- Figure 53: Types of restaurants visited in last three months, by demographics, 2010
- Figure 54: Types of restaurants visited in last three months, by demographics, 2010
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- Figure 55: Types of restaurants visited in last three months, by demographics, 2010
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- Figure 56: Frequency and usage of fresh or dried pasta and noodles, by demographics, 2010
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- Figure 57: Frequency and usage of pizza in the last 12 months (excluding takeaways), by demographics, 2010
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Appendix – Pizza/Pasta Restaurants Visited
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- Figure 58: Most popular pizza/pasta restaurants visited, by detailed demographics, November 2010
- Figure 59: Next most popular pizza/pasta restaurants visited, by detailed demographics, November 2010
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- Figure 60: Pizza/pasta restaurants visited, by most popular pizza/pasta restaurants visited, November 2010
- Figure 61: Pizza/pasta restaurants visited, by next most popular pizza/pasta restaurants visited, November 2010
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Appendix – Incentives for Eating at Pizza/Pasta Restaurants/Takeaways
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- Figure 62: Most popular incentives for eating at pizza/pasta restaurants/takeaways, by detailed demographics, November 2010
- Figure 63: Next most popular incentives for eating at pizza/pasta restaurants/takeaways, by detailed demographics, November 2010
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- Figure 64: Incentives for eating at pizza/pasta restaurants/takeaways, by most popular incentives for eating at pizza/pasta restaurants/takeaways, November 2010
- Figure 65: Incentives for eating at pizza/pasta restaurants/takeaways, by next most popular incentives for eating at pizza/pasta restaurants/takeaways, November 2010
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- Figure 66: Pizza/pasta restaurants visited, by most popular incentives for eating at pizza/pasta restaurants/takeaways, November 2010
- Figure 67: Pizza/pasta restaurants visited, by next most popular incentives for eating at pizza/pasta restaurants/takeaways, November 2010
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- Figure 68: Incentives for eating at pizza/pasta restaurants/takeaways, by most popular pizza/pasta restaurants visited, November 2010
- Figure 69: Incentives for eating at pizza/pasta restaurants/takeaways, by next most popular pizza/pasta restaurants visited, November 2010
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Appendix – Attitudes towards Healthy Eating and Pizza/Pasta Restaurants/Takeaways
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- Figure 70: Most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by detailed demographics, November 2010
- Figure 71: Next most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by detailed demographics, November 2010
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- Figure 72: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
- Figure 73: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by next most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
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- Figure 74: Pizza/pasta restaurants visited, by most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
- Figure 75: Pizza/pasta restaurants visited, by next most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
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- Figure 76: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by most popular pizza/pasta restaurants visited, November 2010
- Figure 77: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by next most popular pizza/pasta restaurants visited, November 2010
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- Figure 78: Incentives for eating at pizza/pasta restaurants/takeaways, by most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
- Figure 79: Incentives for eating at pizza/pasta restaurants/takeaways, by next most popular attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
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- Figure 80: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by most popular incentives for eating at pizza/pasta restaurants/takeaways, November 2010
- Figure 81: Attitudes towards healthy eating and pizza/pasta restaurants/takeaways, by next most popular incentives for eating at pizza/pasta restaurants/takeaways, November 2010
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Appendix – Pizza/Pasta Restaurants/Takeaways Targeting Opportunities
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- Figure 82: Pizza/pasta restaurants/takeaways target groups, by detailed demographics, November 2010
- Figure 83: Pizza/pasta restaurant/takeaway target groups, by pizza/pasta restaurants/takeaways visited, November 2010
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- Figure 84: Pizza/pasta restaurant/takeaway target groups, by incentives for eating at pizza/pasta restaurants/takeaways, November 2010
- Figure 85: Pizza/pasta restaurant/takeaway target groups, by attitudes towards healthy eating and pizza/pasta restaurants/takeaways, November 2010
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