Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Trend: Life Hacking
- Trend: Affection
Market in Brief
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- Staking stalls
- Britons biggest on betting
- More men seek Lotto ticket out of recession
- Gamblers find smoking habit hard to break
- Sports fans ready to back their opinion
- Taxation continues to bite
- Problem gambling rises among the young
- Switched-on tune in
Internal Market Environment
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- Key points
- Taxation rates stack odds against
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- Figure 1: Gambling taxation rates, 2009-11
- New gamblers present potential problems
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- Figure 2: GamCare helpline callers and counselling service users, 2008-10
- Time to change smokers’ habits?
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- Figure 3: Cigarette smoking, by participation in selected leisure activities, 2006-10
- Integrity issues firmly in play
Broader Market Environment
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- Key points
- Hard-pressed consumers no longer a safe bet
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- Figure 4: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
- Unemployment deepens losses
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- Figure 5: Employment and unemployment, by gender, 2005-15
- Youth market set to mature
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- Figure 6: Trends in the age structure of the UK population, by gender, 2005-15
- Can gambling cash in on upward mobility?
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- Figure 7: Forecast adult population trends, by socio-economic group, 2005-15
- Technology a growing enabler
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- Figure 8: Use of the internet for betting, poker and casino games, 2009-10
Competitive Context
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- Key points
- Familiarity breeds gambling content
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- Figure 9: Games and betting in the last 12 months, 2006-10
- Betting shops still first stop
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- Figure 10: Betting, online bingo and gambling excluding the lottery, 2006-10
- Gambling one of the leisure market’s recent losers
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- Figure 11: Consumer expenditure on selected leisure activities, 2005-10
- Low volumes, high value
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- Figure 12: Participation in leisure activities, 2006-10
Strengths and Weaknesses in the Market
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- Strengths
- Impact of technology
- New products
- Accessibility
- Youthful audience
- Expanding player base
- Weaknesses
- Impact of taxation
- Links with smoking
- Image
- Risks of cannibalisation
- Downscale player base
Who’s Innovating?
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- Key points
- A social game of online bingo
- Betting goes mobile
- A new line in bingo
- A new screen in shops
- Real opportunities in the virtual?
Market Size and Forecast
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- Key points
- Market’s boom years behind it
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- Figure 13: UK gambling market*, 2005/06-10/11**
- Market forecast
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- Figure 14: Forecast of net expenditure on UK gambling, 2005/06-15/16
- Forecast methodology
Segment Performance
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- Key points
- Slots and Lotto lead in growth
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- Figure 15: UK gambling market, by sector, 2005/06-09/10*
- Betting remains a one-horse race
- Casinos newcomers slow to join the tables
- Pools still leaking value
- Bingo still struggles post-smoking ban
Market Share
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- Key points
- Tote sale to alter betting shops landscape
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- Figure 16: Leading betting shop operators, by number of venues*, March 2010
- Standing still a sign of success in shrinking bingo sector
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- Figure 17: Leading land-based bingo club operators, by number of venues, March 2010
- Casinos continue to be controlled by big three
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- Figure 18: Leading land-based casino operators, by number of venues, 2010
- Machine operators seek higher stakes, prizes – and profits
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- Figure 19: Gaming machines in operation, by gambling market sector, March 2010
- Online operators scale up for success
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- Figure 20: Leading online gambling operators, by unique visitor numbers, October 2010
Companies and Products
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- Camelot
- Background and brands
- Recent activity
- Financials
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- Figure 21: Financial performance of Camelot, 2009-10
- Promotion
- Future strategy
- Ladbrokes
- Background and brands
- Recent activity
- Financials
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- Figure 22: Financial performance of Ladbrokes, 2008-09*
- Promotion
- Future strategy
- William Hill
- Background and brands
- Recent activity
- Financials
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- Figure 23: Financial performance of William Hill, 2008-09
- Promotion
- Future strategy
- Gala Coral Group
- Background and brands
- Recent activity
- Financials
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- Figure 24: Financial performance of Gala Coral Group, 2008-09
- Promotion
- Future strategy
- Genting UK
- Background and brands
- Recent activity
- Financials
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- Figure 25: Financial performance of Genting UK, 2008-09
- Promotion
- Future strategy
- Rank Group
- Background and brands
- Recent activity
- Financials
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- Figure 26: Financial performance of Rank Group, 2008-09
- Promotion
- Future strategy
- IGT-UK
- Background and brands
- Recent activity
- Financials
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- Figure 27: Financial performance of IGT Global, 2008-09
- Promotion
- Future strategy
- Inspired Gaming Group
- Background and brands
- Recent activity
- Financials
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- Figure 28: Financial performance of Inspired Gaming Group, 2008-2009
- Future strategy
- Sportech
- Background and brands
- Recent activity
- Financials
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- Figure 29: Financial performance of Sportech, 2008-09
- Promotion
- Future strategy
Brand Communication and Promotion
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- Key points
- Adspend heading for new high
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- Figure 30: Gambling operators’ UK adspend, 2006-10*
- Mass markets most costly to reach
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- Figure 31: Gambling operators’ UK adspend, by sector, 2006-10*
- TV takes over from press
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- Figure 32: Gambling operators’ UK adspend, by media, 2005-10*
How Do We Gamble?
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- Key points
- Lotto leads as more men believe
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- Figure 33: Gambling activities, July 2010
- Red tops keep tabs on bettors
- Successful shop machines seek broader base
- Casinos limited in ability to diversify
- Clubs miss the boat in online bingo boom
- Casinos plot break-in to spectator sports market
Where Do We Gamble?
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- Key points
- Lotto keeps shops on top
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- Figure 34: Methods of gambling, July 2010
- High street betting welcomes punters with deeper pockets
- Online gamblers an attractive bunch
- Sports events feature quality players
What Do We Think About Gambling?
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- Key points
- Soft-gambling mainstream still hard to reach
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- Figure 35: Attitudes towards gambling, July 2010
- Gambling environments deepen fear of losing...
- ... leaving us more in control at home?
Gambling Repertoires
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- Key points
- Accessibility delivers activity
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- Figure 36: Repertoire of gambling activities, July 2010
- Gamblers stay in one place – particularly online
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- Figure 37: Repertoire of methods of gambling, July 2010
Appendix – Broader Market Environment
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- Figure 38: Broadband penetration, by demographics, 2004-10
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Appendix – Brand Communication and Promotion
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- Figure 39: Gambling operators’ UK adspend, by company, 2006-07*
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Appendix – How Do We Gamble?
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- Figure 40: Most popular gambling activities, by demographics, July 2010
- Figure 41: Most popular gambling activities, by most popular gambling activities, July 2010
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- Figure 42: Most popular gambling activities, by most popular methods of gambling, July 2010
- Figure 43: Most popular gambling activities, by most popular attitudes towards gambling, July 2010
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- Figure 44: Most popular gambling activities, by attitudes towards gambling, July 2010
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Appendix – Where Do We Gamble?
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- Figure 45: Most popular methods of gambling, by demographics, July 2010
- Figure 46: Most popular methods of gambling, by most popular methods of gambling, July 2010
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- Figure 47: Most popular methods of gambling, by most popular gambling activities, July 2010
- Figure 48: Most popular methods of gambling, by attitudes towards gambling, July 2010
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Appendix – What Do We Think About Gambling?
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- Figure 49: Attitudes towards gambling, by demographics, July 2010
- Figure 50: Attitudes towards gambling, by most popular attitudes towards gambling, July 2010
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- Figure 51: Attitudes towards gambling, by next most popular attitudes towards gambling, July 2010
- Figure 52: Attitudes towards gambling, by most popular gambling activities, July 2010
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- Figure 53: Attitudes towards gambling, by next most popular gambling activities, July 2010
- Figure 54: Attitudes towards gambling, by most popular methods of gambling, July 2010
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Appendix – Gambling Repertoires
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- Figure 55: Repertoire of most popular gambling activities, by demographics, July 2010
- Figure 56: Repertoire of most popular gambling activities, by most popular gambling activities, July 2010
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- Figure 57: Repertoire of most popular gambling activities, by most popular methods of gambling, July 2010
- Figure 58: Repertoire of most popular gambling activities, by most popular attitudes towards gambling, July 2010
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- Figure 59: Repertoire of most popular gambling activities, by next most popular attitudes towards gambling, July 2010
- Figure 60: Repertoire of most popular methods of gambling, by demographics, July 2010
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- Figure 61: Repertoire of most popular methods of gambling, by most popular gambling activities, July 2010
- Figure 62: Repertoire of most popular methods of gambling, by most popular methods of gambling, July 2010
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- Figure 63: Repertoire of most popular methods of gambling, by attitudes towards gambling, July 2010
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