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Gambling Habits - UK - December 2010

ISSUES IN THE MARKET
Main issues
Definition
Abbreviations
FUTURE OPPORTUNITIES
Trend: Life Hacking
Trend: Affection
MARKET IN BRIEF
Staking stalls
Britons biggest on betting
More men seek Lotto ticket out of recession
Gamblers find smoking habit hard to break
Sports fans ready to back their opinion
Taxation continues to bite
Problem gambling rises among the young
Switched-on tune in
INTERNAL MARKET ENVIRONMENT
Key points
Taxation rates stack odds against
Figure 1: Gambling taxation rates, 2009-11
New gamblers present potential problems
Figure 2: GamCare helpline callers and counselling service users, 2008-10
Time to change smokers’ habits?
Figure 3: Cigarette smoking, by participation in selected leisure activities, 2006-10
Integrity issues firmly in play
BROADER MARKET ENVIRONMENT
Key points
Hard-pressed consumers no longer a safe bet
Figure 4: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
Unemployment deepens losses
Figure 5: Employment and unemployment, by gender, 2005-15
Youth market set to mature
Figure 6: Trends in the age structure of the UK population, by gender, 2005-15
Can gambling cash in on upward mobility?
Figure 7: Forecast adult population trends, by socio-economic group, 2005-15
Technology a growing enabler
Figure 8: Use of the internet for betting, poker and casino games, 2009-10
COMPETITIVE CONTEXT
Key points
Familiarity breeds gambling content
Figure 9: Games and betting in the last 12 months, 2006-10
Betting shops still first stop
Figure 10: Betting, online bingo and gambling excluding the lottery, 2006-10
Gambling one of the leisure market’s recent losers
Figure 11: Consumer expenditure on selected leisure activities, 2005-10
Low volumes, high value
Figure 12: Participation in leisure activities, 2006-10
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Impact of technology
New products
Accessibility
Youthful audience
Expanding player base
Weaknesses
Impact of taxation
Links with smoking
Image
Risks of cannibalisation
Downscale player base
WHO’S INNOVATING?
Key points
A social game of online bingo
Betting goes mobile
A new line in bingo
A new screen in shops
Real opportunities in the virtual?
MARKET SIZE AND FORECAST
Key points
Market’s boom years behind it
Figure 13: UK gambling market*, 2005/06-10/11**
Market forecast
Figure 14: Forecast of net expenditure on UK gambling, 2005/06-15/16
Forecast methodology
SEGMENT PERFORMANCE
Key points
Slots and Lotto lead in growth
Figure 15: UK gambling market, by sector, 2005/06-09/10*
Betting remains a one-horse race
Casinos newcomers slow to join the tables
Pools still leaking value
Bingo still struggles post-smoking ban
MARKET SHARE
Key points
Tote sale to alter betting shops landscape
Figure 16: Leading betting shop operators, by number of venues*, March 2010
Standing still a sign of success in shrinking bingo sector
Figure 17: Leading land-based bingo club operators, by number of venues, March 2010
Casinos continue to be controlled by big three
Figure 18: Leading land-based casino operators, by number of venues, 2010
Machine operators seek higher stakes, prizes – and profits
Figure 19: Gaming machines in operation, by gambling market sector, March 2010
Online operators scale up for success
Figure 20: Leading online gambling operators, by unique visitor numbers, October 2010
COMPANIES AND PRODUCTS
Camelot
Background and brands
Recent activity
Financials
Figure 21: Financial performance of Camelot, 2009-10
Promotion
Future strategy
Ladbrokes
Background and brands
Recent activity
Financials
Figure 22: Financial performance of Ladbrokes, 2008-09*
Promotion
Future strategy
William Hill
Background and brands
Recent activity
Financials
Figure 23: Financial performance of William Hill, 2008-09
Promotion
Future strategy
Gala Coral Group
Background and brands
Recent activity
Financials
Figure 24: Financial performance of Gala Coral Group, 2008-09
Promotion
Future strategy
Genting UK
Background and brands
Recent activity
Financials
Figure 25: Financial performance of Genting UK, 2008-09
Promotion
Future strategy
Rank Group
Background and brands
Recent activity
Financials
Figure 26: Financial performance of Rank Group, 2008-09
Promotion
Future strategy
IGT-UK
Background and brands
Recent activity
Financials
Figure 27: Financial performance of IGT Global, 2008-09
Promotion
Future strategy
Inspired Gaming Group
Background and brands
Recent activity
Financials
Figure 28: Financial performance of Inspired Gaming Group, 2008-2009
Future strategy
Sportech
Background and brands
Recent activity
Financials
Figure 29: Financial performance of Sportech, 2008-09
Promotion
Future strategy
BRAND COMMUNICATION AND PROMOTION
Key points
Adspend heading for new high
Figure 30: Gambling operators’ UK adspend, 2006-10*
Mass markets most costly to reach
Figure 31: Gambling operators’ UK adspend, by sector, 2006-10*
TV takes over from press
Figure 32: Gambling operators’ UK adspend, by media, 2005-10*
HOW DO WE GAMBLE?
Key points
Lotto leads as more men believe
Figure 33: Gambling activities, July 2010
Red tops keep tabs on bettors
Successful shop machines seek broader base
Casinos limited in ability to diversify
Clubs miss the boat in online bingo boom
Casinos plot break-in to spectator sports market
WHERE DO WE GAMBLE?
Key points
Lotto keeps shops on top
Figure 34: Methods of gambling, July 2010
High street betting welcomes punters with deeper pockets
Online gamblers an attractive bunch
Sports events feature quality players
WHAT DO WE THINK ABOUT GAMBLING?
Key points
Soft-gambling mainstream still hard to reach
Figure 35: Attitudes towards gambling, July 2010
Gambling environments deepen fear of losing...
... leaving us more in control at home?
GAMBLING REPERTOIRES
Key points
Accessibility delivers activity
Figure 36: Repertoire of gambling activities, July 2010
Gamblers stay in one place – particularly online
Figure 37: Repertoire of methods of gambling, July 2010
APPENDIX – BROADER MARKET ENVIRONMENT
Figure 38: Broadband penetration, by demographics, 2004-10
APPENDIX – BRAND COMMUNICATION AND PROMOTION
Figure 39: Gambling operators’ UK adspend, by company, 2006-07*
APPENDIX – HOW DO WE GAMBLE?
Figure 40: Most popular gambling activities, by demographics, July 2010
Figure 41: Most popular gambling activities, by most popular gambling activities, July 2010
Figure 42: Most popular gambling activities, by most popular methods of gambling, July 2010
Figure 43: Most popular gambling activities, by most popular attitudes towards gambling, July 2010
Figure 44: Most popular gambling activities, by attitudes towards gambling, July 2010
APPENDIX – WHERE DO WE GAMBLE?
Figure 45: Most popular methods of gambling, by demographics, July 2010
Figure 46: Most popular methods of gambling, by most popular methods of gambling, July 2010
Figure 47: Most popular methods of gambling, by most popular gambling activities, July 2010
Figure 48: Most popular methods of gambling, by attitudes towards gambling, July 2010
APPENDIX – WHAT DO WE THINK ABOUT GAMBLING?
Figure 49: Attitudes towards gambling, by demographics, July 2010
Figure 50: Attitudes towards gambling, by most popular attitudes towards gambling, July 2010
Figure 51: Attitudes towards gambling, by next most popular attitudes towards gambling, July 2010
Figure 52: Attitudes towards gambling, by most popular gambling activities, July 2010
Figure 53: Attitudes towards gambling, by next most popular gambling activities, July 2010
Figure 54: Attitudes towards gambling, by most popular methods of gambling, July 2010
APPENDIX – GAMBLING REPERTOIRES
Figure 55: Repertoire of most popular gambling activities, by demographics, July 2010
Figure 56: Repertoire of most popular gambling activities, by most popular gambling activities, July 2010
Figure 57: Repertoire of most popular gambling activities, by most popular methods of gambling, July 2010
Figure 58: Repertoire of most popular gambling activities, by most popular attitudes towards gambling, July 2010
Figure 59: Repertoire of most popular gambling activities, by next most popular attitudes towards gambling, July 2010
Figure 60: Repertoire of most popular methods of gambling, by demographics, July 2010
Figure 61: Repertoire of most popular methods of gambling, by most popular gambling activities, July 2010
Figure 62: Repertoire of most popular methods of gambling, by most popular methods of gambling, July 2010
Figure 63: Repertoire of most popular methods of gambling, by attitudes towards gambling, July 2010

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