Shampoos, conditioners and treatments need to overcome their commodity status. Manufacturers and retailers are trapped in a vicious circle of aggressive discounting, which holds back value growth, which in turn prompts them to discount once again to drive up volume. The key to redressing this situation is to build penetration in underserved sectors such as men’s and children’s products. A combination of segmentation, imaginative marketing and courageous pricing ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Purchasing Influences
The Consumer – Qualities Looked For When Buying Haircare Products
The Consumer – Haircare Expenditure
The Consumer – Attitudes towards Haircare
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Purchase Influence
Appendix – The Consumer – Qualities Looked For When Buying Haircare Products
Appendix – The Consumer – Haircare Expenditure
Appendix – The Consumer – Attitudes towards Haircare
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Moisturisation is the key claim for shampoos, conditioners and treatments, with one in four actively looking for it in their purchases.
