“It seems that adults associate well groomed, frizz-free and glossy hair with confidence. Adults who buy shampoos which protect coloured hair, smooth, repair and moisturise are more very likely to feel more confident when their hair looks good. This offers an opportunity for brands to peg their marketing messages to confidence-related issues – in a similar fashion to how Dove associated its brand with feeling good about one’s body as ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Who’s Innovating?
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Brand Communication and Promotion
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Channels to Market
The Consumer – Haircare Attitudes
The Consumer – Trends in Usage and Frequency
The Consumer – Attitudes Toward Spend and Amount Spent on Shampoos, Conditioners and Treatments
Shopping for Shampoo, Conditioner and Treatment Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Segment Performance
Market Share
Companies and Products
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
The Consumer – Usage by Product Attributes
Appendix – Internal Market Environment
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Shopping for Shampoos, Conditioners and Hair Treatment Products
Appendix – The Consumer – Usage by Product Type
4th September 2012
Britain’s wet summer this year, as well as an increased resistance of head lice to pesticides, has led to a headlice infestation which is likely to recur, unlocking new opportunities for product innovations as well as uncovering new markets.
|
Do appearance and grooming take a back seat when consumers are strapped for cash?
