The laundry detergents and fabric conditioners market saw sales increase by just 2% during 2010, with the strongest growth coming from fabric conditioners where an ever increasing range of more exotic fragrances helped to boost sales. In detergents it is concentrated liquids and gels that have been responsible for most of the growth, as more compact product formats have increased market share.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Usage and Frequency
Consumer Buying Behaviour
Factors Influencing Choice
Clothes-washing Patterns
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Product Usage and Frequency
Appendix – Consumer Buying Behaviour
Appendix – Factors Influencing Choice
Appendix – Clothes-washing Patterns
13th March 2012
“In a break from the past, Ecover has launched a national advertising campaign to change consumer perceptions of the brand and reach out to a wider audience than its core ‘green’ consumer base.” 
31st May 2011
“The new Persil Small & Mighty concentrated liquid laundry detergent offers to save the consumer both time and money through enabling powerful cleaning of clothes on a quick cycle and at low temperatures.”
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Fragrances in laundry products could focus on scents of varying intensity or a menu of fragrances with samples, including options that might appeal more to men. Half of buyers think scent/fragrance is important when choosing laundry detergents and seven in ten when selecting fabric conditioners.
