“In the current economic climate with household budgets being squeezed consumers have become more focused on price, but opportunities still exist for shifting attention towards other product attributes. Fragrance will remain an important secondary product differentiator, but the long-term challenge for manufacturers is convincing more consumers that their products can be effective at low temperatures or even using cold water.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Usage and Frequency
Buying Behaviour
Factors Influencing Choice
Attitudes Towards Laundry Detergents and Fabric Conditioners
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Product Usage and Frequency
Appendix – Buying Behaviour
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Laundry Detergents and Fabric Conditioners
26th July 2013
“Following the success of Tide Pods in the US, P&G is about to launch three-chamber laundry detergent capsules into the UK market under its Ariel brand.” 
29th May 2013
“Concentrated laundry sheet Dizolve has introduced a new campaign, offering consumers incentives to buy direct from them online. For every product bought direct from the brands ecommerce site Dizolve donates to an environmental charity, strengthening the brands eco credentials.”
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To what extent are shoppers loyal to the leading brands?
