“Some trade sources have noted that the dip in sales of MP3 players over 2010 has been compensated for by a rise in sales of video players. It is likely that, as has been seen with digital music, the proliferation of routes to access digital video and the growing amount of material available will steadily lead to greater interaction from consumers. It is extremely likely in this regard that players ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size, Segmentation and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Brand Ownership
Usage Frequency
Purchase Locations
Desired Features
Attitudes towards PMPs
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand Communication and Promotion
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Brand Ownership
Appendix – Usage Frequency
Appendix – Purchase Locations
Appendix – Desired Features
Appendix – Attitudes towards PMPs
Appendix – Target Groups
14th May 2012
Digital music continues to sell well, though portable media players are finding it hard to maintain relevance in the face of increasingly cheap, multifunctional, data–connected smartphones. Some manufacturers are attempting to increase their appeal through hardware innovation (as in the upcoming HTC-produced freestanding music and video player), whilst others are ...
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What opportunities remain in this mature market? 
