Estimated to reach £12.3 billion in 2010, the fruit and vegetables market has experienced 24% growth between 2005 and 2010. Nine in ten consumers eat fruit and vegetables, with over a quarter of consumers eating six or more types as a means of varying consumption. Innovation has concentrated on convenience and assistance, catering to consumers’ changing needs, tastes and lifestyle habits.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance – Fruit and Vegetables
Channels to Market
Consumer
Consumer
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The Consumer – Usage
The Consumer – Occasions
The Consumer – Behaviour
The Consumer – Attitudes Towards Fruit and Vegetables
The Consumer – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Segment Performance – Fruit and Vegetables
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage
Appendix – Consumer Occasions
Appendix – Consumer Behaviour
Appendix – The Consumer – Attitudes Towards Fruit and Vegetables
Appendix – Targeting Opportunities
5th October 2011
“Less than three in five parents use fruit/veg for children’s packed lunches, with figures from the School Food Trust finding that 40% of lunchboxes do not contain any fruit or vegetables.” 
29th June 2011
"Over half (51%) of fruit and vegetables buyers prefer to buy products made/grown in Britain, an admission that is expected to rise further in the wake of the E coli outbreak, especially as almost three fifths (59%) prefer to buy British food because they believe it is fresher." |
An increasingly health-conscious consumer has brought more users to the fruit and vegetables category, driving growth to £12.3 billion in 2010.
