While an already large market, demand for fruit and vegetables continues to expand to the benefit of all three main sectors profiled (fresh, frozen and canned). Much of the recent increase in volumes has resulted from the trend towards healthier eating as well as the push being given by the UK Government, through campaigns such as five-a-day, to encourage consumers to eat greater quantities of fruit and vegetables.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Value and Forecast
Segment Performance – Vegetables
Segment Performance – Fruit
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Attitudes towards Fruit and Vegetables
The Consumer – Fruit and Vegetables Repertoires
The Consumer – Consumer Perception of Fruit and Vegetables
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – The Consumer – Attitudes towards Fruit and Vegetables
Appendix – The Consumer – Fruit and Vegetables Repertoire
Appendix – The Consumer – Consumer Perception of Fruit and Vegetables
Appendix – The Consumer – Target Groups
25th July 2008
Following a new EU ruling allowing its use in European food products for the first time, the fruit of the baobab tree is the latest superfruit set to hit our shelves. |
The role of different drivers in shaping demand for fruit and vegetables.
