This report looks at the retailing of DIY and associated homewares products in the UK. The sector has experienced very tough trading conditions in the last few years, a downturn that started well before the onset of recession in 2008 and which shows no sign of coming to an end.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Sector Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Who Does DIY and Where Do Consumers Shop?
The Consumer – Plans for 2011
Consumer Attitudes to DIY
Focus Group
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retailer Competitor Analysis
Advertising and Promotion
Brand Elements
Homebase Ltd
Kingfisher Group
Wickes (including Tile Giant)
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Who Does DIY and Where Do Consumers Shop?
Appendix – The Consumer – Plans for 2011
Appendix – Consumer Attitudes to DIY
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The number of people claiming to do DIY has been falling steadily. Over the last five years there has been a fall of 4 percentage points to about 56% of the adult population, that's 2 million fewer people undertaking DIY projects.
