Demographics are beginning to move against DIY retailers as the peak age group (35-50 years) for undertaking DIY projects is in long term decline. Therefore while there are fewer consumers prepared to undertake DIY jobs, there will still be a substantial population interested in improving their home environment.

This report highlights the key opportunities for retailers, such as shifting towards being an integrated home enhancement store with increased emphasis on furniture and homewares. Also there are opportunities to encourage consumer to buy products in a DIY store for tradesmen to install.

With consumers across the 19 countries surveyed spending 187bn euros in 2002, we predict that sales by DIY specialist retailers will grow by 17.7% over the next five years. What are the opportunities for your business? How can you target consumers more effectively?

Mintel predicts there will be further growth in this industry, through acquisition and organic development – how will your business be affected?