“With women putting a higher priority on their education, careers and financial stability, the average age of becoming a mother has gone up to 29.5 years. With 2.8 million breadwinner mothers in the UK, partners play an increasingly important role in the upbringing of their offspring, even though women are still considered to be the primary carers. However, with the cost of childcare on the rise, some mothers ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Demographic Overview of Mums
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Mums-to-Be
Parenthood and Employment
Childcare Responsibilities
Social Lives of Mums
Division of Parental Responsibilities
Purchase Influences
Changes to Spending Habits and Attitudes
Consumer Typologies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Demographics of Mums and Mums-to-be
Appendix – Self-image of Mums and Mums-to-be
Appendix – Changes in Shopping Priorities During Pregnancy
Appendix – Changes in Lifestyle During/After Pregnancy
Appendix – Internet Usage Related to Pregnancy
Appendix – Attitudes towards Pregnancy and Motherhood
Appendix – Parenthood and Employment
Appendix – Childcare Responsibilities
Appendix – Social Lives of Mums
Appendix – Division of Parental Responsibilities
Appendix – Purchase Influences
Appendix – Changes to Spending Habits and Attitudes
Appendix – Consumer Typologies
29th August 2012
With just over seven in ten (71%) women returning to work within a year after having their child, convenience is paramount in babycare products to make life easier for these mothers who are juggling work and family life. 
20th August 2012
“Parents spare very little when it comes to the needs of their children. Despite the overall negative growth in the organic food sector, organic baby food has emerged unscathed, as parents continue spending on premium and less adulterated foods for their offspring.”
|
What is the dynamic between mums and dads when caring for their children?
