Long-haul Holidays - UK - March 2011
Long-haul Holidays - UK - March 2011

Consumers are still more likely to use travel agents to research and book their trips beyond Europe than they are for short-haul trips. However, worryingly for agents, Mintel’s research shows that just 13% of consumers now say they would want expert advice from a travel agent before booking a long-haul holiday, a fall of seven percentage points since November 2006.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Future Opportunities
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Long-haul Holiday Taking
General Holiday Attitudes
Attitudes Towards Long-haul Holidays
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Research
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Overall Holiday Taking
Appendix – Long-haul Holiday Taking
Appendix – General Holiday Attitudes
Appendix – Attitudes Towards Long-haul Holidays
Appendix – Targeting Opportunities