About the market…

“The long-haul market was enjoying a period of considerable growth until the events surrounding 9/11 began to thwart the market. Subsequent acts of terrorism have gone even further to undermine the trans-Atlantic market. More recently, the tsunami, which hit coastal regions in the Indian Ocean on 26 December 2004 has had a devastating affect, killing over 111,000 people (with double that still missing) and destroying much of the tourist infrastructure and hotel base.”

“Nevertheless, after several years of decline, the long-haul market is set to bounce back in 2004 and 2005. According to the World Travel Market the international long-haul outbound market increased by 12% during the first eight months of 2004. In comparison, the UK market grew by 19% in 2004 as the strong pound and Euro made long-haul travel excellent value for money and in some cases even cheaper than comparable short-haul holidays.”

About Mintel’s report…

Fusing together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use Mintel's research to:

Develop the next big idea in long haul travel market

Discover what consumers think about long haul travel and tailor your business accordingly

Pin point market potential before your competitors

Find out how to best reach key audiences with the most effective marketing communications

Measure market forecasts and build realistic business models.

Intriguing findings include…

25% of respondents agreed that it is more exciting to travel outside of Europe, with 18% of respondents expecting to take holidays outside Europe more often in the future.

The US remains the leading destination by quite some distance and despite a period of decline, 2004 will see holidays to the US increase by an estimated 17%.

The telephone is the most popular booking method for long-haul holidays and was used by 37% of bookers in 2004.