Mintel estimates that 11.8 million holidays abroad and 16.4 million domestic trips were taken by single adults in 2010. This report analyses market trends and consumer attitudes towards singles on holiday, investigating the core market factors, strengths and weaknesses, key players and products in the industry.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Singles Look For on Holiday
Who Singles Go On Holiday With
Attitudes Towards Solo Travel
Holiday Attitudes of Single People
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Singles Holiday Taking
Appendix – Who Singles Go On Holiday With
Appendix – Attitudes Towards Solo Travel
Appendix – Holiday Attitudes of Single People
Appendix – Targeting Opportunities
25th October 2011
"A growing number of singles within the ‘squeezed middle’ are more likely than ever to be attracted by budget breaks. However, the key singles travel group over the next five years is likely to be aged 25-34, particularly young professionals with relatively high incomes and no family ties, seeking active ...
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An estimated 11.8 million holidays abroad and 16.4 million domestic holidays were taken by single adults in 2010. Due to the effects of the recession, trip volumes have fallen over the past five years, but have still outperformed the overall holiday market.
