Consumer interest in overseas property is returning to pre-recessionary levels: a third of people surveyed by Mintel express some degree of interest in property abroad; 13% would like to sell up in the UK and move abroad in the future and 10% express a definite interest in buying a holiday home. This report analyses the market for holiday property abroad, investigating the core market factors, industry trends, strengths and weaknesses ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment – Property
Internal Market Environment – Holidays
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Property Ownership and Aspirations
What People Think About Property Abroad
Dream Holiday Home Destinations
Dream Holiday Home Factors
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Property Ownership and Aspirations
Appendix – What People Think About Property Abroad
Appendix – Dream Holiday Home Destinations
Appendix – Dream Holiday Home Factors
Appendix – Targeting Opportunities
24th May 2011
"While interest in holiday property appears to be recovering, actual sales lag behind as the economic situation (both at home and in the eurozone) and the legacy of Spanish property scandals continue to constrain the market." |
In 2010 there were an estimated 370,000 second homes abroad owned by households in England, dipping slightly from the previous year with some existing owners forced to sell up through changing economic circumstances and a low level of completed sales.
