UK Holiday Rental Property Market Report 2022
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The UK Holiday Rental Property Market Report identifies consumers’ attitudes towards holiday rental properties, the impact of the cost of living crisis, and key players and innovations in the holiday rental market. This report covers the holiday rental market size, market forecast, market segmentation and industry trends for the UK holiday rental market.
Despite the rising cost of living, the conflict in Ukraine, and the ongoing concerns about COVID-19, the release of pent-up demand for holidays is playing a key role in supporting the growth of the UK holiday rental market size. The holiday rental property market remains the holiday accommodation type with the most significant growth potential. Despite the removal of bans on overseas travel, domestic demand for holiday rentals will likely remain healthy in the short-term.
A rise in overseas travel and ongoing economic uncertainty has the potential to dampen growth levels in the UK holiday rental property market over the next two years.
However, the rising cost of living is diminishing consumers’ sense of financial wellbeing, causing a heightened degree of caution that will cause some to re-evaluate their holiday plans. Although, this may benefit the UK holiday rental market, with people finding better value for money domestically than they could abroad.
The UK holiday rental property market is positioned to experience a period of healthy growth once the political and economic situation stabilises. The pandemic has fostered a greater appreciation for more spacious alternative accommodation options, while the trend towards ‘remote working holidays’ will help boost remand. The holiday rental market is also likely to benefit from regulatory developments taking place within the EU. These are likely to spread to other countries and will create a more stable operating environment, which will improve consumer confidence in booking holiday rental properties.
Read on to discover more details or take a look at all of our UK Travel & Holidays Market Research.
Products: Holiday rental property refers to holiday lettings, including: cottages, houses, villas, gîtes, chalets, lodges, town/city apartments, flats or just rooms in a house.
Brands: Airbnb, Awaze (cottages.com, Hoeseasons, Blue Chip Holidays, Quality Cottages, Novasol), Booking.com, Google Flights, Sykes Holiday Cottages (Cornish Cottages Holidays, Heart of the Lakes, Helpful Holidays, Menai Holidays), Expedia/Vrbo, TUI, Jet2holidays, Sonder, TripAdvisor, OYO Vacation Homes, Classic Cottages, Holidaycottages.co.uk, National Trust Holidays, Toad Hall Cottages, Original Cottages, The Landmark Trust.
This report, written by George Zaborowski, a leading senior analyst in the Financial sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After being hit hard by the COVID-19 outbreak, the UK holiday rental property market rebounded strongly in 2021 and is set for another solid year in in 2022. The reopening of overseas travel for UK residents means that growth in domestic holiday rental stays is unlikely to be as strong over the next several years. However, the recent sharp rise in the cost of living and instability in the value of the pound will help keep the staycation trend going in the near-term as consumers are likely to find greater value for money in UK-based holiday rentals than those located overseas.”
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.