Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Slow recovery stalls growth
- Freshness draws the consumer
- Households of interest: Hispanics and children
- Consumers' ISB preferences
- Challenges in the marketplace
- Opportunities in the marketplace
Insights and Opportunities
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- ISB ready-to-bake items?
- Upscale indulgence
- Catering to the Hispanic consumer
- Households with children
Inspire Insights
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- Trend: The Fresh Factor
Market Size and Forecast
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- Key points
- Overall sales of ISBs
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- Figure 1: Total U.S. sales and forecast of ISB products, at current prices, 2005-15
- Figure 2: Total U.S. sales and forecast of ISB products, at inflation-adjusted prices, 2005-15
- ISB unit numbers stagnate as recession takes a toll
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- Figure 3: Number of in-store service bakeries and average weekly sales per store, 2001-09
- Consistent drop in purchases
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- Figure 4: Trended incidence of purchase at ISBs, by household income, 2005-10
Market Drivers
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- Key points
- The role of children
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- Figure 5: Households, by presence of children, 1999-2009
- Figure 6: Population, by age, 2005-15
- Hispanic impact
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- Figure 7: Population, by race and Hispanic origin, 2005-15
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- Figure 8: U.S. Hispanic population, by age, 2005-15
- A measure of convenience
- Consumers' healthy—and not so healthy—eating habits
- The Fresh Factor
Competitive Context
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- The store itself
- Pastry/breakfast food rivals
Segment Performance Overview
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- Key points
- Desserts expand lead
- Other segments in recovery
- Sales of ISBs by segment
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- Figure 9: Sales of selected ISB products, by segment, 2008 and 2010
Segment Performance—Desserts
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- Key points
- Dessert sales' growth slows
- Ingredients for future success
- ISB dessert sales
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- Figure 10: Sales of ISB desserts, at current prices, 2005-15
Segment Performance—Breads and Rolls
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- Key points
- Improved growth
- A fresh recovery
- ISB bread and roll sales
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- Figure 11: Sales of ISB breads and rolls, at current prices, 2005-15
Segment Performance—Bakery/Breakfast
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- Key points
- Resilience despite recession
- Segment brings added competition
- ISB bakery/breakfast sales
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- Figure 12: Sales of ISB bakery/breakfast products, 2005-15
Retail Channels
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- Key points
- Supermarket ISBs regaining lost popularity
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- Figure 13: Types of stores from which ISB purchases have been made in past year, 2007-10
- Transitioning away from artificial ingredients
- Ethnic specialties
- At-home cooking in the store
- Getting personal
- Bringing more of the restaurant into the store
- Holding the line on prices
Innovation and Innovators
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- Key points
- Smaller portions: Cupcakes (in a cup) and "cake balls"
- Healthier sweeteners, grains and fats
- Flavors, new and home style
- Possibility for non-baked items
Marketing Strategies
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- Key points
- Brand and merchandising strategies
- In-store merchandising and displays
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- Figure 14: Reasons for going to the in-store bakery rather than the bread aisle, by gender, May 2010
- Print advertising
- Online initiatives
Purchasing at In-store Bakeries
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- Key points
- Overall use of ISBs
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- Figure 15: Incidence of buying bread or bakery items from in-store bakery, by gender, age and household income, 2009 and 2010
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- Figure 16: Incidence of buying bread or bakery items from in-store bakery, by other key demographics, 2009 and 2010
- ISBs used by type of store
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- Figure 17: Types of stores from which ISB purchases have been made in past year, by age, May 2010
- Figure 18: Types of stores from which ISB purchases have been made in past year, by household income, May 2010
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- Figure 19: Types of stores from which ISB purchases have been made in past year, by presence and number of children, May 2010
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- Figure 20: Types of stores from which ISB purchases have been made in past year, by urban status, May 2010
Reasons for Going To An In-store Bakery
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- Key points
- All needs/specific needs/special needs
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- Figure 21: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by gender, May 2010
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- Figure 22: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by age, May 2010
- Figure 23: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by marital status, May 2010
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- Figure 24: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by urban status, May 2010
- Types of special occasion prompting visit to in-store bakery
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- Figure 25: Types of special occasion as reason for buying from in-store bakery, by gender, May 2010
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- Figure 26: Types of special occasion as reason for buying from in-store bakery, by age, May 2010
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- Figure 27: Types of special occasion as reason for buying from in-store bakery, by household income, May 2010
- Figure 28: Types of special occasion as reason for buying from in-store bakery, by presence of children and urban status, May 2010
Purchase of Specific Bakery Items
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- Key points
- Normal source of specific bakery items
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- Figure 29: Normal source of specific bakery items, May 2010
- Specific bakery items bought from in-store bakery
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- Figure 30: Specific bakery items bought from in-store bakery in past month, 2009 and 2010
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- Figure 31: Specific bakery items bought from in-store bakery in past month, by age, May 2010
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- Figure 32: Specific bakery items bought from in-store bakery in past month, by household income, May 2010
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- Figure 33: Specific bakery items bought from in-store bakery in past month, by presence and number of children, May 2010
Reasons for Going to the In-store Bakery vs. The Bread Aisle
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- Figure 34: Reasons for going to the in-store bakery rather than the bread aisle, by age, May 2010
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- Figure 35: Reasons for going to the in-store bakery rather than the bread aisle, by presence and number of children, May 2010
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- Figure 36: Reasons for going to the in-store bakery rather than the bread aisle, by urban status, May 2010
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Attitudes and Opinions About In-store Bakeries
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- Key points
- Views on prices at in-store bakeries
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- Figure 37: Views on prices at in-store bakeries, by age, May 2010
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- Figure 38: Views on prices at in-store bakeries, by household income, May 2010
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- Figure 39: Views on prices at in-store bakeries, by presence and number of children, May 2010
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- Figure 40: Views on prices at in-store bakeries, by urban status, May 2010
- Importance of specific products and services at in-store bakeries
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- Figure 41: Considerations of products and services offered at in-store bakeries, May 2010
Impact of Race/Hispanic Origin
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- Key points
- In-store bakeries—incidence of purchase
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- Figure 42: Purchase from in-store bakeries in past year, by race/Hispanic origin, May 2010
- In-store bakeries shopped in past year—by retailer/retailer type
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- Figure 43: Types of stores from which ISB purchases have been made in past year, by race/Hispanic origin, May 2010
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- Figure 44: Types of stores from which ISB purchases have been made in past year, by Hispanic origin and age, May 2010
- Reasons for going to an in-store bakery—all needs/specific needs/special needs
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- Figure 45: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by race/Hispanic origin, May 2010
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- Figure 46: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by Hispanic origin and age, May 2010
- Specific bakery items bought from in-store bakery
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- Figure 47: Specific bakery items bought from in-store bakery in past month, by race/Hispanic origin, May 2010
- Views on prices at in-store bakeries
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- Figure 48: Views on prices at in-store bakeries, by race/Hispanic origin, May 2010
Custom Consumer Analysis
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- Key points
- In-store bakeries shopped in past year—by retailer/retailer type
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- Figure 49: Types of stores from which ISB purchases have been made in past year, by age and gender, May 2010
- Impact of children on visiting ISBs for all needs/specific needs/special needs
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- Figure 50: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by gender and presence of children, May 2010
Cluster Analysis
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- Specific items
- Occasionally special
- All bakers
- Cluster characteristic tables
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- Figure 51: In-store bakery clusters, May 2010
- Figure 52: Types of stores from which ISB purchases have been made in past year, by in-store bakery clusters, May 2010
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- Figure 53: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by in-store bakery clusters, May 2010
- Figure 54: Reasons for going to the in-store bakery rather than the bread aisle, by in-store bakery clusters, May 2010
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- Figure 55: Views on prices at in-store bakeries, by in-store bakery clusters, May 2010
- Cluster demographic tables
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- Figure 56: In-store bakery clusters, by gender, May 2010
- Figure 57: In-store bakery clusters, by age, May 2010
- Figure 58: In-store bakery clusters, by household income, May 2010
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- Figure 59: In-store bakery clusters, by race, May 2010
- Figure 60: In-store bakery clusters, by Hispanic origin, May 2010
- Cluster methodology
Appendix: Trade Associations
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