There has been a seismic shift in consumer attitudes toward traditional advertising and in the way that marketers spend money on traditional ads. The growth of the internet as a substitute/supplement to TV and widespread DVR use has resulted in a viewer that is often distracted and able to skip commercials entirely. In the print industry, marketers have reacted to plummeting readership with a significant decline in traditional spending ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Market Segmentation
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Impact of New Technology on Traditional Advertising
Reach and Attention
Television
Radio
Product Placement
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer—Hispanic Language Demos
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix—Attitudes to Product Placement in Movies
Appendix—Trade Associations
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How has the internet’s impact on news and information-gathering, leisure activities, and modes of communication changed attitudes towards advertising?
