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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Like other food markets, the $7.2 billion U.S. retail market for dips and spreads has been challenged by the economic recession and subsequent slow recovery. Dips and spreads are further challenged by market saturation. However, growing consumer demand for more exotic savory and sweet flavors, and a focus on better-for-you (BFY) products has helped keep the market growing in each of the last five years (2006-11).
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Peanut and Other Nut Butters
Segment Performance—Cheese-based Spreads
Segment Performance—Dips
Segment Performance—Jam, Jelly, Fruit Butter, and Preserves
Segment Performance—Flavored Spreads
Segment Performance—Honey
Retail Channels
Retail Channels—Natural Supermarkets
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Usage
Eating Occasions
Flavors, Types, and Usage Preferences
Claims of Importance
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Peanut Butter and Other Nut Butter
Brand Share—Cheese-based Spreads
Brand Share—Dips
Brand Share—Jam, Jelly, Fruit Butter, and Preserves
Brand Share—Flavored Spreads
Brand Share—Honey
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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